365telugu.com online news,Hyderabad, October 17th, 2025:The Amara Raja Group, a global conglomerate with over $2 billion in revenue, has announced the launch of the third edition of the Amara Raja Better Way Awards. These awards aim to celebrate and support exceptional individuals and organizations driving transformative impact in rural communities through innovative entrepreneurship.
Aligned with the Group’s mission to “provide better access to better opportunities for more people”, the awards focus on recognizing rural innovators who overcome significant challenges to foster economic growth, job creation, and community development.
Over 85% of rural entrepreneurs are first-generation innovators, often facing barriers such as limited resources and lack of mentorship. The Amara Raja Better Way Awards seek to bridge these gaps by offering recognition, financial support, and ongoing guidance.
Award Categories and Prizes
The third edition features three categories, each offering a cash prize of Rs. 3 lakh:
- Amara Raja Better Way Award for Women Employment
- Amara Raja Better Way Award for Rural Income Generation
- Amara Raja Better Way Award for Best Agri-Based Business
Application Process
Applications are open to individuals and entities from rural areas across India. Interested applicants can submit their entries via the official website at https://www.amararaja.com/better-way-awards/.
The submission deadline is November 20, 2025. A distinguished panel of experts will evaluate submissions based on their social impact, community contributions, and ability to generate local employment opportunities.
Past Winners and Impact
Previous recipients of the awards include:
- Thanima Products and Marketing (Kerala)
- Siyanjali Retails (Himachal Pradesh)
- Farm2Fam (Maharashtra)
- Resham Sutra (Ranchi)
- Bhaumya Innovations (Telangana)
- Shreeja Mahila Milk Producer Company (Tirupati)
In addition to the Rs. 3 lakh cash prize, winners receive continuous mentorship to sustain and scale their initiatives, amplifying their impact on rural communities.
Amara Raja Group
Founded by Dr. Ramachandra N Galla, the Amara Raja Group is a globally recognized conglomerate with a workforce of 21,000 and operations spanning Automotive, EV & Industrial Batteries, Infrastructure, Electronics, Auto Components, and Food Processing. Exporting to over 50 countries, the Group remains committed to innovation and sustainable development.