365Telugu.com online news,Mumbai, May 20th, 2025:Vi, one of India’s leading telecom operators, has unveiled a vibrant new campaign to celebrate a remarkable achievement—the addition of over 1,00,000 mobile towers across the country in just six months of FY24-25. This milestone underlines Vi’s rapid progress in expanding its network infrastructure and commitment to providing a superior connectivity experience to users across India.
Bringing a fresh and engaging twist to its network story, Vi has introduced “The Netties” — animated characters inspired by mobile towers and designed as a dynamic team of cricket players. Riding high on IPL fever, the Netties embody the strength, scale, and agility of Vi’s robust network and aim to connect with audiences through humor and sport-inspired storytelling.
Fast-Tracking Network Expansion
In recent months, Vi has significantly ramped up its 4G network coverage while also launching 5G services in Mumbai, Chandigarh, and Patna, with Delhi and Bengaluru next in line. The company has expanded its coverage across the 900 MHz, 1800 MHz, 2100 MHz, and 2300 MHz spectrum bands, resulting in enhanced indoor and outdoor connectivity, improved data speeds, and a wider service footprint — now reaching over 1.07 billion people.
Strategic Deployment with a Human Touch
Vi’s Chief Marketing Officer, Avneesh Khosla, commented,
“This network expansion is both vast and strategic. By focusing on high-traffic areas and optimizing spectrum usage, we’re creating a high-performance, future-ready network. Our new campaign reflects this progress in a relatable and entertaining way.”
Rohit Dubey, Senior ECD at Ogilvy, added,
ఇది కూడా చదవండి…కార్డియాలజిస్ట్ను సంప్రదించే రోగులలో మరణించే అవకాశం తక్కువ..
ఇది కూడా చదవండి…కుంభమేళాలో ‘మైదాన్ సాఫ్’ ప్రయత్నాలపై డాక్యుమెంటరీతో డిస్కవరీ ఛానల్…
ఇది కూడా చదవండి…Gen Z డిమాండుకు తగ్గట్టుగా అమెజాన్ ఫ్యాషన్ ‘సర్వ్’ ఆవిష్కరణ..
ఇది కూడా చదవండి…దక్షిణ భారతదేశంలో టొయోటా ‘మెగా సమ్మర్ సెలబ్రేషన్’ ప్రారంభం
ఇది కూడా చదవండి…ఇసుజు మోటార్స్ ఇండియా తిరుపతిలో కొత్త 3S ఫెసిలిటీ ప్రారంభం
“We wanted to tell a technical story with heart. By turning telecom towers into cricket teammates, we’ve highlighted Vi’s network strength in a joyful, accessible format. One lakh new towers — one unbeatable team.”
360-Degree Campaign Rollout
The campaign, conceptualized by Ogilvy India, includes two TVCs and will be launched across TV, OTT, radio, social media, and YouTube starting May 17.
- TVC 1: “The Catch” – This fun spot features the Netties making an extraordinary catch outside the stadium, symbolizing Vi’s reliable signal and unbeatable network.
🎥 Watch the TVC here: https://youtu.be/rNWrp5rAnX8