365Telugu.com Online News,July 10, 2025: JSW MG Motor India has launched a new age of automotive luxury with the inauguration of its first MG SELECT Experience Centre in Thane, India. This new initiative, based on the philosophy of ‘Reimagining Luxury,’ aims to redefine the car ownership journey for luxury car buyers across the nation.
Elevated Experiences and Personalized Services
The MG SELECT Experience Centres are designed to offer sensorial experiences, personalized services, and an iconic product lineup that blends new-age luxury, innovation, and sustainability. These centers are a strategic move to bring customers closer to the brand’s vision of elevated automotive luxury.
Anurag Mehrotra, Managing Director of JSW MG Motor India, highlighted the growing luxury consumption in India. “With MG SELECT, we aim to further create a niche for the luxury car buyers by redefining and elevating the car ownership journey,” he stated. He emphasized the alignment with dealer partners to set new benchmarks by offering technologically advanced products and exclusive experiences.
Design Inspired by Art Galleries
The design of the MG SELECT Experience Centres draws inspiration from the spatial expression of art galleries. Each showroom features sublime, earthy, and infinite white spaces, creating a surreal environment that promotes clarity and seamless flow. The focus is on exclusivity, where the car takes center stage as a piece of sculptural art, immersing the buyer in a unique aesthetic experience.
Expansion and Iconic Displays
MG SELECT plans to inaugurate 14 centers in 13 key cities, including Thane, by the end of Q3 of CY 2025. This expansion will make the brand’s luxury offerings more accessible across India. Enthusiasts will also have the opportunity to explore iconic vehicles like the MG Cyberster, known as the world’s fastest MG, and the MG M9 – the Presidential Limousine, which will be on display at these centers.