365Telugu.com online news,Bengaluru, July 22, 2025:The Tata Group has emerged as India’s most attractive employer brand in the latest Randstad Employer Brand Research (REBR) 2025, reaffirming its leadership in career appeal, financial stability, and reputation. Google India secured the second position, followed by Infosys in third place.
The 15th India edition of REBR, and 25th globally, reflects shifting workforce priorities based on input from 170,000+ respondents across 34 markets, including 3,500+ from India. The study highlights a sharp increase in purpose-driven employment choices, with work-life balance, equity, and salary & benefits emerging as the top Employee Value Proposition (EVP) drivers.
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Top 10 Most Attractive Employer Brands in India (2025)
- Tata Group
- Google India
- Infosys
- Samsung India
- JPMorgan Chase
- IBM
- Wipro
- Reliance Industries
- Dell Technologies
- State Bank of India
SBI is the only Indian public sector bank to feature in the top 10, reflecting its growing employer brand presence.
Key Insights from REBR 2025
- Gen Z Drives Job Switching: 38% of Gen Z employees changed jobs in the past six months; 51% plan to switch in H1 2025.
- High Engagement, High Attrition Risk: 86% of workers report high engagement, but 67% of disengaged employees still intend to switch jobs.
- AI Adoption Soars: 61% of employees now use AI regularly; millennials lead with a 13% YoY rise in usage.
- Reskilling in Demand: 90% of employees prioritize employers that offer upskilling/reskilling opportunities.
- Diversity Rising: 49% of the workforce identifies with minority groups; Gen Z leads at 55%. Minority employees report more barriers to career growth despite positive views on reskilling access.
- Sector-Specific Priorities:
- Manufacturing, Auto, Logistics, Heavy Industry: Job security is key.
- Finance, IT/ITeS, Pharma, Consulting, Sales, R&D: Career growth and strong leadership matter most.
Viswanath PS, MD & CEO, Randstad India, commented:
“The 2025 REBR findings underline a pivotal shift – employees want more than just jobs. They seek purpose, balance, growth, and equity. As India moves deeper into a skills-based economy, organizations must evolve their EVP strategies and foster inclusive, future-ready workplaces.”