365telugu.com online news,Hyderabad, August 12, 2025: House of McDowell’s Soda has roped in popular actor Vijay Deverakonda as its newest brand ambassador, joining forces with youth icon and long-term face of the brand, Kartik Aaryan. Together, they will front a new campaign celebrating Yaari—one of the strongest emotions uniting India’s youth.
Vijay, known for blockbusters like Liger, Pelli Choopulu, and Arjun Reddy, commands a massive pan-India fan base, especially in the South. His energetic and relatable personality resonates strongly with Gen Z and millennial audiences, making him a natural fit for the brand’s core values of friendship and authentic connections.
With both Vijay and Kartik on board, House of McDowell’s aims to further strengthen its presence across India’s diverse cultural landscape—connecting regions, stories, and personalities through the timeless thread of Yaari. The duo reflects the spirit of modern India: expressive, rooted, vibrant, and united by shared experiences.
Varun Koorichh, Vice President & Portfolio Head – Marketing, Diageo India, said,
“House of McDowell’s Soda has always celebrated friendships and meaningful connections. Over the years, we’ve evolved with changing culture while staying true to our purpose: championing the spirit of friendship.
Vijay embodies today’s generation—authentic, grounded, and deeply connected to his roots. With Vijay and Kartik together, we bring two powerful storytellers who reflect the emotions, aspirations, and friendships that define modern India.”
Sharing his excitement, Vijay Deverakonda said,
“Some of the most defining moments in my life have been shaped by friends who’ve stood by me through success and struggle. That rare bond is close to my heart, and it’s what makes this association so special.
House of McDowell’s Soda celebrates real, unfiltered friendships—the ones that ground you, lift you, and stay with you. For me, this is more than a collaboration—it’s a partnership with a brand that mirrors what I believe in. I’m excited for the journey ahead and what we’ll create together.”