365telugu.com online news,Hyderabad, October 10, 2025: Bowlers, India’s premier dog nutrition brand under Allana Pet Solutions (APS), a division of Allana Consumer Products Ltd. (ACPL), has launched an inspiring campaign featuring cricket star Shubman Gill as its brand ambassador.
This heartfelt initiative draws a touching analogy between the synergy of cricket and the bond of pet parenting, emphasizing that just as every batsman thrives with a bowler, every pet flourishes with a devoted parent providing love, care, and optimal nutrition.
Watch the campaign film here: https://www.instagram.com/reel/DPjP0kUiHaX/?igsh=aXMxZGptZnllYnBn
In a refreshing twist, the campaign showcases Shubman Gill not as a batsman but as a bowler, symbolizing how pets are “bowled over” by the affection and care of their parents. By mirroring the timeless partnership of bowler and batsman in cricket, the film beautifully captures the essence of the pet-parent relationship, highlighting the importance of tailored nutrition, companionship, and care for a dog’s happiest, healthiest life.
This collaboration with Shubman Gill marks the beginning of an exciting lineup of campaigns set to unfold through the coming months into the new year. Pet parents across India can anticipate vibrant digital activations, regional outreach programs, and engaging contests offering exclusive Shubman Gill-signed merchandise.
The campaign will amplify its reach through out-of-home (OOH) advertising, radio partnerships, Resident Welfare Association (RWA) sampling drives, cricket tournament engagements, and cinema ads, all aimed at raising awareness about the importance of balanced pet nutrition.
Nitin Kulkarni, Business Head, Allana Pet Solutions, ACPL, shared, “Partnering with Shubman Gill is a pivotal moment for Bowlers as we strive to make quality pet nutrition a cornerstone of pet care in India.
With pet ownership growing in metros and expanding to tier 2 and 3 cities, Shubman’s aspirational appeal and commitment to excellence align perfectly with our mission to deliver premium, science-driven nutrition to pet parents nationwide. Every Bowlers product reflects our dedication to quality, safety, and the well-being of dogs across India.”
Shubman Gill, embodying the spirit of India’s Gen Z and Millennial pet parents, resonates with those who prioritize health, lifestyle, and informed choices for their pets. His partnership with Bowlers strengthens the brand’s vision to make premium nutrition accessible to every Indian household, driving growth in the pet food category.
Shubman Gill, Captain, Indian Test Cricket Team, said, “Just as athletes need the right nutrition to excel, our pets deserve science-backed, balanced diets to live their best lives. I’m excited to join hands with Bowlers to inspire mindful pet parenting across India.”
Bowlers offers a diverse range of dry and wet foods for puppies, adults, and large breeds, complemented by high-protein jerky treats and meat bars. Each product is crafted with input from veterinary nutritionists, designed for India’s climate and pet needs, and produced with stringent quality control at Asia’s largest automated pet food facility in Zaheerabad, Telangana.