365telugu.com online news,October 13th,2025: This Diwali, ZEE5 is set to illuminate screens with its captivating campaign, “Iss Diwali, Sirf ZEE5 Par Plot Badlega… Ho Jao Ready!” The Bharat Binge Festival transforms the festive season into a vibrant celebration of storytelling, delivering unexpected twists and immersive entertainment.
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Drawing from deep audience insights, ZEE5’s campaign taps into India’s evolving taste for high-energy, genre-driven content. While family dramas and romances remain festive favorites, thrillers, mysteries, and crime dramas are surging in popularity across regions and languages. The Bharat Binge Festival embraces this trend, curating a dynamic lineup of content that blends surprise, intensity, and emotional depth to fuel binge-watching.
Using platform intelligence and viewer analytics, ZEE5 redefines Diwali as a festival of bold narratives, moving beyond traditional feel-good stories to deliver gripping, genre-driven entertainment that keeps audiences hooked. The campaign shifts the festive vibe from nostalgia to excitement, making genre-driven storytelling the heart of India’s Diwali celebrations.
To enhance the festive experience, ZEE5 introduces a special one-week offer from October 13 to 20, 2025, with the Hindi content pack priced at ₹149 (down from ₹199), regional packs at ₹59 (down from ₹99), and the All Access Pack at ₹249 (down from ₹299).
ZEE5 has also partnered with top platforms to sweeten the deal. Subscribers can enjoy guaranteed cashback on Paytm UPI AutoPay and Cred UPI AutoPay, plus a three-month JioSaavn Pro trial with ZEE5 plans, adding extra value to the festive entertainment experience.
The Bharat Binge Festival features a stellar lineup of new releases and fan-favorite titles across seven languages, uniting regional stories, star-driven narratives, and popular genres. Highlights include Hindi titles like Bhagwat Chapter One – Raakshas, Saali Mohabbat, and Honeymoon Se Hatya; Marathi releases such as Sthal, Ata Thambaych Naay, and Jarann; Bangla titles like Mrs Dasgupta, Mrigaya: The Hunt, and Abar Proloy; Telugu films including Kishkindapuri, D/O Prasadrao Kanabadutaledu, and Jayummu Nischayamu Ra; Tamil releases like Veduvan, Housemates, and Maaman; Malayalam titles such as Sumathi Valuvu, Aabhanthara Kuttavaali, and Kammattam; and Kannada films like Elumale, Ayyana Mane, and Marigallu.
Siju Prabhakaran, Chief Business Officer, ZEE5, said, “Diwali is a time for stories that bring people together. At ZEE5, we’re reimagining the festive season with bold, engaging narratives tailored to every language and region. The Bharat Binge Festival combines viewer insights, diverse genres, and exclusive offers to make entertainment accessible and exciting. We invite audiences to dive into new stories, revisit classics, and celebrate Diwali with content that resonates.”
Kartik Mahadev, Chief Marketing Officer, Zee Entertainment Enterprises Limited, added, “The Bharat Binge Festival captures the essence of festive India, blending gripping storytelling with irresistible offers. Rooted in viewer insights, the campaign reflects India’s love for thrillers, mysteries, and emotionally charged dramas. With ‘Iss Diwali, Sirf ZEE5 Par Plot Badlega… Ho Jao Ready!’, we’re delivering a fresh, immersive experience that celebrates discovery and surprise, ensuring there’s something for every viewer this Diwali.”
From pulse-pounding thrillers to heartfelt dramas and romances, the Bharat Binge Festival highlights ZEE5’s strength in regional storytelling, connecting audiences with content in their preferred language. Supported by a robust marketing campaign across out-of-home, digital, and social platforms, the festival celebrates both storytellers and viewers.
Join the Bharat Binge Festival on ZEE5 from October 13 to 20, 2025, for unforgettable stories, exclusive deals, and entertainment that speaks to you.