Instagram Link: Watch the video here
365telugu.com online news,Mumbai, October 25th, 2025: Interio by Godrej, a premier furniture brand under the Godrej Enterprises Group, has elevated its ‘Moments That Matter’ campaign with a heartfelt spoken word performance by celebrated storyteller Priya Malik, marking the grand opening of its 22,000 sq. ft. experiential flagship store in Vikhroli, Mumbai.
At the launch, Priya Malik’s evocative performance brought to life the essence of home, illustrating how well-designed spaces shape lasting memories. As part of the campaign, Interio released a stirring video titled “Ghar, Ghar Jaisa Hota Hai”, written and performed by Malik.
The piece captures the emotional resonance of everyday moments-from serene mornings on the balcony to lively family dinners-highlighting how thoughtfully crafted spaces become the backdrop for life’s most meaningful experiences.
Reshu Saraf, Head of Integrated Marketing & Communications at Interio by Godrej, shared, “Our ‘Moments That Matter’ campaign redefines furniture as more than functional-it’s about fostering connections and creating spaces where life unfolds.
Priya Malik’s poetic storytelling amplifies this vision, beautifully weaving the emotions of home into our narrative. Her words reflect Interio’s transformation into a lifestyle brand that inspires meaningful moments, whether through personal rituals or shared joys.”
The video will be promoted across digital and social platforms, with influencer collaborations encouraging audiences to reflect on their own cherished moments and reimagine their living spaces.
Conceptualized by Contract Advertising, the campaign underscores Interio’s evolution into a design-led lifestyle brand.
This month, Interio announced plans to open 500 new stores by FY29, including flagship stores and Interio Studios in various formats. The Vikhroli store introduces unique experiences, such as the Mangrove Kitchen, an in-store café inspired by Vikhroli’s biodiversity, and three curated look books designed to spark inspiration for creating personalized, mood-driven spaces.
The store also features the Archive Gallery, showcasing Godrej’s century-long design legacy, from iconic steel almirahs to tubular chairs. To celebrate modern Indian craftsmanship, Interio has collaborated with brands like Adigami Studio by Aditi Anuj, BR Pandit, Cane Concept, Heirloom Naga, Makaan by Tahir Sultan, Oorja, Sirohi, and Svabhu Kohli.
The launch event included a fireside chat with fashion designer David Abraham, exploring the Bauhaus movement’s influence on Indian design, and an immersive digital experience by Aaron Myles, demonstrating how spaces shape meaningful moments.
This milestone follows Interio’s recent rebrand, which introduced a vibrant coral logo symbolizing creativity, warmth, and modern India, reinforcing its position as a trusted, design-driven lifestyle brand.