365telugu.com online news,Hyderabad, November 7, 2025: Apollo Cancer Centres, Hyderabad, hosted an engaging awareness event, “Check O Late!”, to emphasize the critical role of screening and early detection in cancer management.
The campaign cleverly used dark chocolate as a metaphor-acknowledging the “bitter” connotation of cancer while highlighting how timely awareness can lead to sweeter, life-saving outcomes.
The event kicked off with an opening address by Dr. K. Shilpa Reddy, Consultant Radiation Oncologist, followed by a welcome note from Dr. P. Vijay Anand Reddy, Director, Apollo Cancer Centres.
Dignitaries in Attendance:
- Chief Guest: Ms. Shikha Goel, IPS, Director General, Vigilance & Enforcement Department
- Guest of Honour: Dr. Vanitha Datla, Vice Chairperson & Managing Director, Elico Healthcare Services Ltd., and Former Chairperson, CII Telangana
Esteemed specialists from Apollo Cancer Centres, including Dr. Sai Lakshmi Daayana (Senior Consultant – Gynaec Oncology), Dr. Rekha Bansal (Consultant – Medical Oncology), and Dr. Rashmi Sudhir (Consultant – Breast Radiology), shared expert insights on preventive strategies and early intervention.
Patient testimonials formed a poignant segment, illustrating the transformative impact of regular screenings and prompt treatment.
A standout moment was the unveiling of the “Check O Late” Box by Chief Guest Ms. Shikha Goel. Attendees scanned a QR code on their event badges to access an impactful awareness video. Dr. Shilpa Reddy explained the dark chocolate symbolism, reinforcing the campaign’s core message.
Dr. Vanitha Datla distributed symbolic boxes to the onstage doctors and recounted real-life stories of early detection saving lives. The session concluded with a group photograph.
In her address, Ms. Shikha Goel praised Apollo Cancer Centres for their creative and proactive approach to cancer awareness.
The event wrapped up with closing remarks from Dr. Nikhil Ghadyalpatil, Senior Consultant Medical Oncologist, who reaffirmed Apollo’s dedication to preventive oncology and patient-focused care.