365telugu.com online news,Mumbai, December 8, 2025:TRENDS, India’s largest fashion destination, has debuted a bold and playful new campaign titled “TRENDS Party Crashers: Fashion That Gets You In,” announcing Gen Z sensation Aneet Padda as its newest Brand Ambassador.
In collaboration with Bengaluru-based agency Phantom Ideas, the digital-first campaign offers a “fun, new twist to dressing for the party season,” focusing on confidence and stand-out style in a highly competitive market.
Aneet’s Party Picks: Fashion That Gets You In
The campaign, strategically timed for the December party season which includes weddings, Christmas, and New Year celebrations, features Padda and her friends confidently “crashing” parties—ranging from house parties to brunches and weddings—to which they were not invited.
The narrative showcases Padda using her charm and, most importantly, her “awesome outfits from TRENDS” to successfully navigate and get away with the mischief. The theme is encapsulated in the slogan, “Aneet’s party picks – Fashion that gets you in.”
Business Strategy and Vision
With a network of over 2000 stores in more than 1000 cities, TRENDS houses over 100 national and international brands. The new campaign aims to solidify its position as the go-to brand for young consumers.
“As the go-to fashion brand for a majority of the country, TRENDS has the responsibility to be a trendsetter for young people everywhere,” stated Nitin Sehgal, Business Head, TRENDS. “This campaign shows that we have our finger on the pulse of the youth and reinforces the brand’s position as the all-occasion stylist to modern India.”
The company viewed the party season as a crucial period for both sales and image-building. Robbie Anthoney, Founder and Chief Creative Officer, Phantom Ideas, emphasized the campaign’s objective: “The Party Crashers campaign intends to show TRENDS as a fashion brand who is willing to stand out and push the envelope of playfulness, yet stay rooted in our desi-ness.”
The unique concept was designed to crash the highly competitive partywear market, contrasting with what the brand and agency saw as “run-of-the-mill catalogue concept campaigns” by competitors.
The campaign is already gaining traction online for its unique style and compelling storytelling. The featured partywear styles are available at TRENDS stores nationwide.