365telugu.com online news,Hyderabad, January 9, 2026:Green Gold Animation, the powerhouse behind India’s most iconic home-grown characters, has announced a strategic licensing partnership with global stationery leader Faber-Castell India. This collaboration marks the first time Faber-Castell India has ever partnered with a licensed character for its product line.
The deal integrates the massive popularity of Chhota Bheem with Faber-Castell’s premium art and stationery supplies, aimed at enhancing the creative experience for students across the country.
Bridging Creativity and Popular Culture
Under the first phase of this rollout, Faber-Castell will launch a Chhota Bheem-themed collection featuring:
Art Essentials: Watercolor cakes, wax crayons, and oil pastels.
Read this also:BVB Tirupati Hosts Spiritual Discourse on ‘Holistic Education’ by Swami Shankarananda Giri..
Read this also:Telangana to Host Prestigious South Zone Asmita Yogasana League 2025–26..
Creative Tools: Poster colors and sketch pens.
Bundled Sets: Specially curated creative kits designed for young learners.
Rajiv Chilaka, Founder & CEO of Green Gold Animation, described Chhota Bheem as a “cultural phenomenon.” He noted that the partnership is a vital part of the company’s strategy to move the character beyond the screen and into the daily lives of children, fostering learning and imagination through a trusted global brand.
A First for Faber-Castell India
For Faber-Castell, a brand synonymous with quality and safety in stationery, this move represents a significant shift in its marketing approach. Sonali Shah, Director of Marketing at Faber-Castell India, emphasized that Chhota Bheem’s status as a “cultural icon” makes him the perfect face to make artistic expression more relatable and fun for Indian children.
Strategic Growth and Expansion
This partnership highlights Green Gold Animation’s aggressive expansion of its Intellectual Property (IP) portfolio. Already a leader in films, gaming, and merchandise, the company is now doubling down on “purpose-led licensing.”
Read this also:Suzuki Motorcycle India Achieves Historic 10 Million Production Milestone..
Read this also:Xiaomi India Unveils Redmi Note 15 5G and Redmi Pad 2 Pro..
Promotional Push: The launch will be backed by a 360-degree marketing campaign, utilizing digital storytelling, social media, and on-ground retail activations.
Future Outlook: Both companies have indicated that this is a long-term collaboration, with plans to introduce Chhota Bheem-themed products in additional categories over the coming months.
By combining entertainment with education, Green Gold Animation continues to solidify Chhota Bheem’s role as a staple of Indian childhood, while Faber-Castell scales its reach within the competitive student art segment.