365telugu.com on line news,Hyderabad, January 27, 2026: GreenFortune, a prominent player in the fenestration industry, today announced its official rebranding as IndiFrame. This strategic transition aims to organize India’s highly fragmented windows and doors market by establishing a dedicated, consumer-centric brand focused on trust, performance, and standardized service.
Focus on the Indian Homeowner
While operating as GreenFortune, the company identified a clear gap between the needs of material fabricators and the expectations of end-consumers (homeowners). By launching IndiFrame, the company is separating its materials-led business from its finished solutions division to provide a superior, end-to-end experience for residents.
IndiFrame operates as a 100% vertically integrated brand, meaning it owns the entire value chain—from profiles and hardware to manufacturing, professional installation, and after-sales service.
Key Highlights of the Transition:
Market Leadership: India’s windows and doors market is currently 90% unorganized. IndiFrame aims to replace inconsistent local fabrication with professional, RERA-compliant execution.
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Geographic Reach: Having completed over 800 projects across 100+ locations, the brand has a strong presence in Telangana, Andhra Pradesh, Maharashtra, and Karnataka, with pan-India execution capabilities.
Climate-Specific Engineering: Unlike many global brands that use imported templates, IndiFrame products are engineered specifically for Indian climatic conditions, focusing on sound insulation, air tightness, and water resistance.
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Expansion Plans: While currently specializing in uPVC systems, IndiFrame plans to expand its portfolio to include aluminum, wood, steel, and composite solutions.
Strong Financial Backing
The rebranding is supported by $5.55 million in funding from a prestigious group of global and Indian investors. Key backers include:
Foundamental
Titan Capital (Kunal Bahl & Rohit Bansal)
Incubate Fund India
Varun Alagh (Mamaearth co-founder) and others.
CEO’s Vision
Dilip Kumar, Co-Founder and CEO of IndiFrame, emphasized the need for a shift in the industry:
“IndiFrame allows us to serve the end consumer with absolute focus. We are building standards across products and processes so that homeowners get dependable windows and doors that perform consistently for decades. Our goal is to shift this category from a distress purchase to an informed, aspirational upgrade for Indian homes.”
To ensure precision, IndiFrame utilizes digitally driven workflows for order capture, design, and manufacturing. This reduces delays and errors, ensuring that projects are delivered right the first time. The brand is also setting up Experience Centres where customers can test real-world performance parameters like noise reduction and durability before buying.