365telugu.com online news,HYDERABAD,January 29th,2026: Suzuki Motorcycle India Pvt. Ltd. (SMIPL) successfully wrapped up the Hyderabad chapter of its signature motorcycling festival, Suzuki Matsuri, at the Chicane Circuit in Shameerpet. The event saw a massive turnout of over 3,700 riders, including 13 professional biking groups, gathered to celebrate motorcycling culture.
The festival served as a major touchpoint for customer engagement, combining high-octane track action with lifestyle experiences and a significant production milestone.
Celebrating 10 Million Units and the Electric Future
A primary highlight of the event was the celebration of Suzuki’s 10-million-unit production milestone in India.
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The brand took the opportunity to:
Felicitation: Honor the customer who purchased the landmark 10 millionth unit (a Suzuki Access).
e-ACCESS Launch: Perform the ceremonial first delivery of the newly launched Suzuki e-ACCESS to a lucky draw winner in Hyderabad.
Test Rides: Over 1,550 participants took to the tracks, with 650+ riders testing the electric e-ACCESS, while others experienced the V-Strom, Gixxer, and Avenis models.
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Track Thrills and Expert Engagement
The circuit was alive with energy as professional riders performed stunts on Suzuki’s high-capacity “big bikes.” Attendees also interacted with automotive influencers and experts during various technical sessions.
Beyond the engines, the event featured a vibrant lifestyle zone including:
Creative Arts: Helmet painting, caricature art, tattoo stalls, and cosplay.
Merchandise: A showcase of genuine Suzuki accessories, riding jackets, and apparel.
Service Support: Suzuki owners benefited from free vehicle health check-ups on-site.
Strengthening Community Bonds
Deepak Mutreja, Vice President of Sales & Marketing at SMIPL, expressed gratitude to the riding community, noting that the event’s success is a reflection of the trust Indian customers place in the brand. In a special gesture, the company recognized and awarded long-term Suzuki Access owners who have remained loyal to the brand for over a decade.
The evening concluded with high-energy musical performances by the Threeory Band, Dharmik, and DJ Kim, along with lucky draws where five attendees won exclusive giveaways.