365telugu.com online news,NEW DELHI,February 3,2026: In an effort to sustain New Year’s fitness goals as motivation begins to wane, Zomato has officially launched the Healthy High-Five Challenge. The initiative is specifically designed to combat the “February Slump”-a period when data shows a significant drop in health-conscious eating habits-by using gamification to reward nutritious choices.
Accessible exclusively through the ‘Healthy Mode’ on the Zomato app, the challenge follows a simple habit-building reward system:
Qualifying Orders: Users must order meals that meet strict nutritional benchmarks, including a minimum of 20g of protein and a high ‘Healthy Score.’
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The Reward Loop: Every qualifying delivery earns the user one ‘High-Five.’
The Big Win: Accumulating four High-Fives unlocks a free dish from a curated menu of high-nutrition meals listed within the app’s Healthy Mode.
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Redefining “Healthy” with the Healthy Score
Moving beyond simple calorie counting, Zomato’s Healthy Score provides a more holistic view of nutrition. The metric evaluates dishes based on:
High Protein content
Complex Carbohydrates
Fiber levels
Essential Micronutrients
Bridging the Intent-Action Gap
The challenge builds on the ‘Healthy Mode’ feature launched late last year, which introduced nutritional tags to the platform. By adding tangible rewards and engagement-led design, Zomato aims to help users transition from temporary motivation to lasting lifestyle changes.
The Healthy High-Five Challenge is currently live and will run throughout February in seven major Indian cities:
Delhi
Mumbai
Bangalore
Hyderabad
Kolkata
Pune
Chennai