365Telugu.com online news,Vijayawada, June 11, 2025:After onboarding Natural Star Nani as the brand ambassador for ITC’s Aashirvaad Masalas in Andhra Pradesh and Telangana, the brand has now launched a groundbreaking digital campaign that combines cutting-edge AI technology, cinematic flair, and deep consumer engagement. This innovative experience enabled through a WhatsApp bot allows users to create personalized movie posters featuring themselves alongside Nani, offering fans a chance to feel like co-stars in their own blockbuster moment.
The campaign, now live, celebrates the everyday superstar the homemaker by placing them in the cinematic spotlight alongside one of Telugu cinema’s most beloved icons.
ఇది కూడా చదవండి…నేచురల్ స్టార్ నానీతో ఆసక్తికరమైన డిజిటల్ అనుభవం అందిస్తున్న ఆశీర్వాద్ మసాలా..
ఇది కూడా చదవండి…హైడ్రా ఆధ్వర్యంలో రంగంలోకి దిగుతున్న మాన్సూన్ ఎమర్జెన్సీ టీమ్స్..
ఇది కూడా చదవండి…‘త్వరగా గుర్తించండి, త్వరగా పోరాడండి’ – ఉపాసనా కామినేని ప్రారంభించిన ఫ్యూజిఫిల్మ్ ఇండియా అవగాహన కార్యక్రమం
Rooted in the campaign’s core theme “Dammu Meede, Star Meere”, Aashirvaad Masala recognizes the homemaker as the real star of the kitchen the one who brings bold flavours and rich taste to every meal. Now, the brand takes this celebration further by inviting consumers to join Nani on a virtual silver screen.
How it works:
With just a selfie and a few simple taps, users can generate their very own customized movie posters across popular genres like romance, comedy, thriller, or action.
To participate:
- Scan the QR code on the back of Aashirvaad Chilli Powder packs
- Or click the link in the bio of Aashirvaad Masala’s official Telugu social media handles
- Choose your preferred language, select a genre, character, and setting, upload your selfie, and receive a personalized poster featuring you with Nani
Select participants will also get a chance to be featured on billboards alongside Nani and win movie tickets making this not just an online moment but a potential public celebration.
With this engaging AI-powered initiative, Aashirvaad Masalas strengthens its emotional bond with Telugu households by blending the region’s love for cinema with its passion for delicious, flavour-packed food.
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Whether you’re stirring a spicy curry or striking a pose for the perfect selfie, Aashirvaad Masalas invites you to be the star of your own story. Join the celebration and bring home your blockbuster moment with a little dum and a lot of fun!