365telugu.com online news,Paris, November 19, 2025:A major new study by the Capgemini Research Institute has delivered a sobering wake-up call to the marketing world: while nearly 70% of marketing leaders believe “agentic” (autonomous) AI will be game-changing, the vast majority are struggling to turn excitement into measurable impact.
The report, titled “From complexity to clarity: How CMOs can reclaim marketing to build competitive edge”, surveyed 1,500 senior marketing executives across 15 countries and reveals a stark gap between aspiration and reality:
- 7 in 10 large organizations now use generative AI in marketing — yet only 7% of marketers strongly agree it has actually improved marketing effectiveness.
- Just 15% say their current setup frees them to focus on high-value strategic work; most teams remain bogged down in manual tasks.
- Only 18% strongly believe they are successfully using AI/GenAI to deliver truly personalized customer experiences.
- Fewer than 40% of CMOs control their own martech budgets — in 55% of cases, AI initiatives are funded and governed by IT.
Strategic influence in free fall Despite ever-expanding responsibilities, CMO influence is shrinking fast. Marketing budgets have fallen to an average of just 5% of company revenue, while the proportion of CMOs sitting at the main decision-making table has plunged from 70% in 2023 to 55% today.
Gagandeep Gadri, Managing Director of frog (part of Capgemini), commented: “CMOs are now expected to hit sales targets, master data science, and market to both humans and AI agents — all with shrinking budgets and limited control over the very technology that’s supposed to save them. The promise of AI is enormous, but right now most initiatives are stuck in pilot purgatory because strategy, budget, and technology aren’t aligned.”
Agentic AI: High hopes, low adoption Almost 70% of marketing leaders agree that autonomous, multi-agent AI systems could revolutionize everything from campaign optimization to real-time personalization. Yet barely any organizations are actively testing or deploying it, citing skills gaps, data privacy fears, security risks, and low trust in fully autonomous decisions.
The report urges immediate action:
- Stronger CMO–CIO partnerships with shared KPIs
- CMOs taking back control of martech budgets and roadmaps
- Massive upskilling — 68% of leaders say their teams urgently need new capabilities in AI, ethics, and business strategy
- Complete redesign of marketing operating models around “human + AI” collaboration
Without these changes, the study warns, marketing risks being sidelined in the AI-driven enterprise of tomorrow.
The full Capgemini CMO Playbook 2025 is now available.