365telugu.com online news,NEW DELHI,January 29th,2026: In a major move to boost India’s creator economy, Bharti Airtel has announced a global-first partnership with Adobe to provide its entire customer base-comprising 360 million users-free access to Adobe Express Premium.
The collaboration provides Airtel mobile, Wi-Fi, and DTH customers with a one-year subscription to the AI-powered design tool, a benefit valued at approximately ₹4,000. The initiative aims to democratize professional-grade design tools for students, small business owners, and social media creators across India.
Empowering Creativity with AI
Adobe Express Premium is an “all-in-one” design application that simplifies the creation of high-quality visual content. Through the Airtel Thanks App, users can now access premium features without requiring a credit card.
Key features included in the free subscription:
Generative AI Tools: Instant background removal, custom image generation from text, and one-tap video editing.
Premium Assets: Access to the Adobe Stock collection, over 30,000 professional fonts, and 100GB of cloud storage.
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Localized Content: Thousands of professional templates specifically designed for Indian festivals, weddings, and local business needs.
Multi-language Support: The interface is available in English, Hindi, Tamil, and Bengali, allowing users to create in their native languages.
Leadership Perspectives
Siddharth Sharma, CEO of Connected Homes and Marketing Director at Bharti Airtel, stated that the partnership is about empowering every Indian with self-expression tools. “From a student crafting a resume to a small business owner designing a poster, we are making world-class creative tools a reality for everyone,” he noted.
David Wadhwani, President of Digital Media at Adobe, added that the collaboration is designed to accelerate the growth of India’s vibrant creator community, enabling users to produce standout content to grow their businesses or promote their passions.
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Target Impact Areas
The partnership is expected to have a significant ripple effect across various segments:
Small Businesses: Entrepreneurs can design logos, QR codes, and social media ads in minutes, reducing marketing costs.
Students: Access to tools for building dynamic portfolios and academic presentations.
Influencers: Quick creation of viral-ready content, including YouTube thumbnails and social media reels, without watermarks.
General Consumers: Easy creation of personalized invitations and festival greetings for family and friends.
Airtel customers can activate their one-year Adobe Express Premium subscription directly through the Airtel Thanks App. The offer is available to all active subscribers across mobile, broadband, and DTH services.