365telugu.com online news,Hyderabad, December 24, 2025: The Amara Raja Group, a $2 billion global conglomerate, today announced the winners of the third edition of ‘The Amara Raja Better Way Awards’. These prestigious annual awards recognize trailblazing individuals and organizations dedicated to enhancing the quality of life in rural India by creating sustainable opportunities and local employment.
Empowering the Grassroots
The awards focus on social impact, community transformation, and economic empowerment. This year, three outstanding enterprises were selected for their innovative contributions across agriculture, sustainability, and rural income generation.
The 2025 Award Winners:
Award for Rural Income Generation: Anuttama Products Private Limited Based in the remote village of Bettampady, Karnataka, this startup follows a “Farm-to-Bar” model. By producing artisanal chocolates at the source, they have fueled rural economic growth and created a niche for high-quality rural produce.
Award for Best Agri-based Business: Ilaagri Services Private Limited India’s first digital marketplace for certified agri-drone services. IlaAgri utilizes climate-smart drone precision spraying to improve crop yields and promote digital inclusion among the farming community.
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Award for Women Employment: Ayurarogya Saukhyam Foundation (ASF) A pioneer in sustainability, ASF developed the world’s first reusable menstrual pad made from banana fiber. This innovation has provided a sustainable livelihood for rural women while addressing critical menstrual hygiene needs.
Strategic Support and Recognition
Each winner was honored with a ₹3 lakh cash prize. Beyond the financial reward, the Amara Raja Group has committed to providing year-long holistic support across vital business functions, including Finance, HR, Marketing, IT, and Supply Chain management, to ensure these enterprises scale effectively.
Chairman’s Perspective
Mr. Jayadev Galla, Co-founder and Chairman of Amara Raja Group, congratulated the winners, stating:
“Through a diverse range of solutions, these winners have made a tremendous impact on the communities they serve. At Amara Raja, we believe in transforming lives and livelihoods. We wish to see these businesses grow further, building an India that holds opportunity in every corner.”