365telugu.com online news,Hyderabad, 16th October,2025: The Amara Raja Group, a $2 billion global conglomerate, has announced the launch of the third edition of ‘The Amara Raja Better Way Awards’.
These honors are designed to acknowledge and nurture exceptional individuals and entities that have made a remarkable difference to rural communities through innovative entrepreneurship.
The awards resonate with the Group’s purpose of ‘providing better access to better opportunities to more and more people’ by specifically supporting individuals and entities from rural areas across the nation.
Award Categories and Prize Money:
Each of the following three categories carries a substantial prize money of ₹3 lakhs:
- Amara Raja Better Way Award for Women Employment
- Amara Raja Better Way Award for Rural Income Generation
- Amara Raja Better Way Award for Best Agri-Based Business
Recognizing that over 85% of rural entrepreneurs are first-generation innovators who often face resource constraints and a lack of guidance, these awards are vital. The entrepreneurs being celebrated play an indispensable role in driving economic growth, job creation, and community advancement.
Winners will be assessed by a panel of esteemed experts based on their social and community impact, as well as their contribution to local employment opportunities. In addition to the cash prize, awardees will receive ongoing support and guidance to help them continue their trajectory of success.
How to Apply:
The application form is available on the Group’s website at https://www.amararaja.com/better-way-awards/. The deadline for submissions is November 20, 2025.
Previous winners include Thanima Products and Marketing (Kerala), Siyanjali Retails (Himachal Pradesh), Farm2Fam (Maharashtra), Resham Sutra (Ranchi), Bhaumya Innovations (Telangana), and Shreeja Mahila Milk Producer Company (Tirupati).