365telugu.com online news India,Hyderabad 17th September, 2021: Entering the Indian market with the launch of its semi-automatic range less than a year ago; America’s leading consumer appliance brand White-Westinghouse now announces – the launch of its Fully Automatic Washing Machines both Top and Front load models, this festive season, along with an addition of 4 models of Semi-automatic machines.
Introducing its complete range of Fully Automatic Front Load and Fully Automatic Top Load on both Amazon and Flipkart with pricing of INR 12,499 /- for 6.5kgs , INR 14499 /- for 7.5kgs in Top Load and INR 23,499, for 8.5 kgs and INR 28,499 for 10.5 kgs, this is the brand’s first offering from its ‘Heavy Duty Series’.
Setting an ambitious target to sell 30,000 units this festive season the brand is pitching high on the growing domestic market where fully automatic segment is expected to contribute nearly 60 per cent to the overall washing machine market. Therefore taking a big bite of the market pie.
Commenting on the rising trend, Ms. Pallavi Singh, Senior Vice President, SPPL, India Brand Licensee White-Westinghouse says, “As a brand White Westinghouse has great potential and recall and our aim is to tap into that. Keeping the same in mind, we plan to invest approximately 500cr in the research and development of WWH products to expand their horizon in India. With the launch of our fully auto machines and addition to our SA range, we plan to achieve a number of 30,000 units during the festive season. Fully automatic is the fastest growing segment because consumers are looking for products that make their life at home more convenient, due to added chores and responsibilities. White-Westing is world’s trusted brand and we are confident with our new-range the consumer will be spoilt for choice. Other than the pent-up demand; India’s rising disposable income, rural electrification are some of the key drivers that are fuelling the rise of Indian Washing Machine market, which is projected to reach USD 1698 million by 2026.
Positioned as a product for the masses, WWH aims to capture over 3% of the market share in the category over the next 2 years. With an interesting line-up of products, we always want to keep the confidence and buying sentiment of the consumer high while giving him a wide array of to choose from.”
Further, as consumers are continuing to spend more time at home and want to automate their household chores; this has led to a surge in both first-time buyers and people wanting to upgrade their appliance. Since the COVID pandemic, appliances have become an essential product for consumers. There has been a clear paradigm shift we witness today in the way consumers are working, living, engaging and communicating.
With these new launches the White-Westinghouse wants to continue being a partner in the consumer’s journey and choices, so cleaning solution can be provided at best prices.
FULLY AUTOMATIC TOP LOAD
| BRAND | VARIANT | SERIES | MODEL | CAPACITY | PRICE |
| White Westinghouse | Fully Automatic Top Load | Heavy Duty | HDT6500 | 6.5KG | 12,499 |
| White Westinghouse | Fully Automatic Top Load | Heavy Duty | HDT7500 | 7.5 KG | 14,499 |
FULLY AUTOMATIC FRONT LOAD
| BRAND | VARIANT | SERIES | MODEL | CAPACITY | PRICE |
| White Westinghouse | Fully Automatic Front Load | Heavy Duty | HDF8500 | 8.5KG | 23,499 |
| White Westinghouse | Fully Automatic Front Load | Heavy Duty | HDF1050 | 10.5 KG | 28,499 |
Enlisted below are the product-specs of White-Westinghouse’s complete range –
Front Load Model Specs –
| Model type | HDF8500 |
| Color | White |
| Max Wash Capacity(kg) | 8.5 |
| Drum Volume(L) | 40 |
| Intelligent Washing System | yes |
| Auto Balance | yes |
| Foam sensing & removal | yes |
| Variable Spin speed | 1000/800/400/No spin |
| Variable Temperature(℃) | Cold/20/40/60/90℃ |
| Hot & Cold Water option | yes |
| Auto Restart | yes |
| Motor type | Universal Motor |
| Display | LED |
| Key Type | Tact |
| Inner Drum | Comb type |
| Drum Lifter | Wave Lifter |
| Inner Drum Size | Φ484*263.5 |
| Performance | CTN 60(40)+Max rpm |
| Operation voltage | AC 220-240V |
| Rated Frequency | 50Hz |
| Rated Heating Input power (W) | 1500W |
| Max.Input Power（W） | 1750W |
| Rated Washing Input power (W) | 250W |
| Spinning Input power (W) | 400W |
| Water consumption (L/Cycle） | 48 |
| Energy Consumption (kWh/Cycle) | 0.78 |
| Water Consumption (L/Anual) | 10560 |
| Energy Consumption (kWh/Anual) | 170 |
| Energy Efficiency Class | A++ |
| Spin Performance | C |
| Washing Efficiency Index | 1.03 |
| Waterproof Class | IPX4 |
| Noise level -Wash (PWL) | 60 dBA |
| Noise level -Spin (PWL) | 74 dBA |
| Water pressure (MPa) | 0.03-1 |
| Programs (course) | 16 course |
| Baby Care | yes |
| Down Jacket | yes |
| Cotton | yes |
| Eco | yes |
| Wool | yes |
| Synthetic(Easy care) | yes |
| Mix | yes |
| Sports wear | yes |
| Wool/Hand Wash | yes |
| Quick15′ | yes |
| Quick42′ | yes |
| Duvet (Bulky) | yes |
| Rinse+Spin | yes |
| Spin | yes |
| Underwear | yes |
| Additional Options | |
| Prewash | yes |
| Tub Clean | yes |
| Spin Only | yes |
| No Spin | yes |
| Child-Lock | yes |
| Display | |
| Running Time indicator | yes |
| Start/Pause Indication | yes |
| Door Lock Indication | yes |
| Error Message Indication | yes |
| Error Message Alarm | yes |
| Dimension | |
| Dimension (W*D*H) | 595x440x850 mm |
| Dimension with packing (W*D*H) | 657x490x885 mm |
| Weight | 52 |
| Weight with packing | 55 |
| Adjustable Leg | 10 |
| Model Name | HDF1050 |
| Brand Colour | White |
| Type | Washing Machine |
| Function Type | Fully Automatic Front Load |
| Load Type | Front Loading |
| Washing Capacity | 10.5 |
| Washing Method | Tumble |
| Maximum Spin Speed | 1200 |
| In Built Heater | Yes |