365telugu.com online news,BENGALURU, January 9th, 2026: Reliance Consumer Products Limited (RCPL), the fast-moving consumer goods (FMCG) division of Reliance Industries, has officially signed legendary actor Amitabh Bachchan as the face of its packaged drinking water brand, Campa Sure.
The partnership brings together one of India’s most trusted public figures with a brand that is rapidly expanding its footprint in the beverage sector. By onboarding the ‘Shahenshah of Bollywood,’ Reliance aims to bolster consumer confidence and accelerate its mission to democratize access to affordable, high-quality drinking water across the country.
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The Revival of an Icon
Since acquiring the Campa brand in 2022 and its subsequent relaunch in 2023, RCPL has strategically positioned the heritage name as a formidable challenger in the Indian market. The introduction of Campa Sure marks the brand’s expansion from soft drinks into the essential packaged water category.
According to company representatives, Bachchan was chosen because he embodies excellence and commands a level of trust that resonates across all age groups and geographies. This synergy is expected to strengthen Campa Sure’s market position as a reliable and accessible choice for Indian households.
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Democratizing Quality Water
The primary goal of the “Campa Sure” initiative is to provide a high-standard drinking water option at a price point that is accessible to the masses. With Reliance’s extensive retail distribution network and Bachchan’s massive reach, the brand is poised to disrupt the current packaged water landscape.