365Telugu.com online news, Bangalore, January 6th, 2025: Ather Energy Limited, India’s leading electric two-wheeler manufacturer, has launched the 2025 Ather 450 series, packed with advanced safety and performance upgrades.
The new lineup, featuring the Ather 450X and Ather 450 Apex, now comes equipped with Multi-Mode Traction Control and MagicTwist™, ensuring a safer and more efficient riding experience in diverse conditions.
Speaking at the launch, Ravneet S Phokela, Chief Business Officer, Ather Energy, said, “The Ather 450 series is built with performance at its core. With continuous upgrades, we aim to enhance both safety and convenience for riders.
Features like Multi-Mode Traction Control, typically seen in premium motorcycles, offer better stability across various terrains, while MagicTwist™ simplifies riding in city traffic. These innovations reflect our commitment to improving the EV experience for our customers.”
The Multi-Mode Traction Control system prevents the scooter from slipping on low-friction surfaces. Riders can choose from three modes:
- Rain Mode: Ensures maximum grip on wet surfaces, reducing slips.
- Road Mode: Offers a balance of safety and performance for daily commutes.
- Rally Mode: Designed for off-road conditions, allowing controlled wheel slip for adventurous rides.
The innovative MagicTwist™ feature allows riders to manage vehicle deceleration through throttle control. Riders can twist the throttle forward to accelerate and twist it backward to decelerate, eliminating the need for brake levers in many situations. This feature works even when the battery is fully charged, offering a smoother regenerative braking experience.
The 2025 Ather 450 series comes with multi-compound tyres developed in collaboration with MRF, improving both grip and energy efficiency. The lineup also offers improved TrueRange™ across models:
- Ather 450X (3.7 kWh battery): TrueRange™ of up to 130 km (IDC Range 161 km)
- Ather 450 Apex: TrueRange™ of up to 126 km
- Ather 450X (2.9 kWh battery): TrueRange™ of up to 105 km
- Ather 450S: TrueRange™ of up to 122 km
The 2025 Ather 450 series is powered by AtherStack™ 6, the latest version of Ather’s software engine, which includes:
- Google Maps integration
- Alexa voice commands
- WhatsApp notifications on the dashboard
- “Ping My Scooter” feature to locate the scooter easily
- Live Location Sharing with preset contacts
The 2025 Ather 450 series is backed by the Eight70 Warranty, offering coverage for up to 8 years or 80,000 km with a 70% battery health assurance for 8 years.
- Ather 450S: Starting at ₹1,29,999 (ex-showroom Bengaluru)
- Ather 450X (2.9 kWh): ₹1,46,999 (ex-showroom Bengaluru)
- Ather 450X (3.7 kWh): ₹1,56,999 (ex-showroom Bengaluru)
- Ather 450 Apex: ₹1,99,999 (ex-showroom Bengaluru, inclusive of Pro Pack)
- Ather Duo: Reduces charging time from 0-80% in 3 hours.
- Smart Helmet – Halo: Now bundled with the 450 Apex model for added rider convenience and safety.
With this latest launch, Ather Energy aims to redefine the electric scooter segment in India, offering a premium riding experience with cutting-edge technology and safety-first features.