365telugu.com online news, October 14th, 2025: Avantra by Reliance Retail, the go-to destination for contemporary sarees crafted for the modern Indian woman, unveils its vibrant festive campaign starring acclaimed actor Rukmini Vasanth. The campaign weaves a heartfelt story of individuality, self-expression, and finding personal space amid the festive fervor.
Festivals bring joy but can also feel overwhelming, especially for women balancing tradition with modern demands. Avantra’s campaign taps into this reality, celebrating women who navigate these moments with grace and poise.
It delivers a powerful, relatable message: even in the whirlwind of celebrations, women can carve out moments to shine as their true selves.The campaign’s centerpiece is a captivating television commercial (TVC) urging women to “claim your moment” and “embrace your space.”
Set against the lively backdrop of an Indian festival, filled with family, rituals, and laughter, the TVC features Rukmini Vasanth, resplendent in an Avantra saree. She steps away from the festive bustle for a quiet, empowering pause, embodying strength and serenity.
This narrative gently reminds women that it’s okay to take a breath, reconnect with themselves, and celebrate their individuality-unapologetically, in their own way.
“Avantra, with its curated collection of over 50 crafts, offers a unique blend of tradition and modernity that resonates with today’s Indian woman. She’s redefining her identity and embracing the saree as a canvas for self-expression,” said Avantra’s Head of Marketing.
“We’re thrilled to have Rukmini Vasanth as the face of Avantra. Her grace, confidence, and rooted charm perfectly echo our brand’s ethos of blending heritage with contemporary flair. Her pan-India appeal and natural elegance make her the ideal ambassador for today’s woman.”
In the TVC, Rukmini is seen savoring the texture of her Avantra saree, connecting deeply with its craftsmanship and elegance. She doesn’t just wear the saree-she embodies its essence, reflecting a powerful harmony with her own identity.
“Our campaigns consistently champion this philosophy,” added the Head of Marketing. “This festive TVC is a beautiful reminder to pause, celebrate yourself, and own every moment.”
Rooted in Avantra’s bold ‘My Way’ philosophy, the campaign will unfold across a 360° multi-media platform, blending emotional storytelling with striking visuals. It reinforces Avantra’s mission to redefine the saree -not just as attire, but as a symbol of personal reinvention, identity, and freedom.