365Telugu.com online news,Hyderabad,2nd July 2025: Birla Opus Paints, a part of Aditya Birla Group’s Grasim Industries, has launched its latest national campaign, reinforcing its core philosophy of ‘Duniya Ko Rang Do’. This heartfelt initiative reimagines India’s timeless monuments, beginning with the iconic Gateway of India, to showcase how the transformative power of colour can spark pride, beauty, and a fresh sense of national identity.
Building on the success of its previous campaigns featuring the beloved Opus Boy, the new ‘Celebrating Colours of India’ campaign takes the narrative forward. It deepens the brand’s vision by demonstrating how colour can transform not only physical spaces but also people’s perspectives.
Staying true to its animated storytelling style, the campaign reintroduces Opus Boy, whose mission is to colour the world around him and spread happiness. Through artistic reinterpretations of monuments, the campaign celebrates the power of beauty to inspire wonder and unlock new stories.
While these historic structures already stand tall in grandeur, Birla Opus Paints adds a fresh layer of creative celebration, inviting audiences to see them through a renewed, colourful lens.
Commenting on the launch, Rakshit Hargave, CEO, Birla Opus Paints, said:
“Following the positive audience response to our earlier campaigns, we are excited to introduce this new communication that honours India’s heritage and reimagines the possibilities of transformation through vibrant colours and patterns. This film reinforces our commitment to beautifying spaces and uplifting national pride.”
Inderpreet Singh, Head – Marketing, Birla Opus Paints, added:
“Our ‘Duniya Ko Rang Do’ philosophy has always highlighted the profound impact of colour. With this new campaign, we extend that belief across a national canvas, showcasing our paints on culturally significant landmarks. Our goal is to remind every Indian of the beauty around them and the power of transformation.”
ఇది కూడా చదవండి…రామగుండం నుండి దావోస్ వేదికకు: ఏఐ యుగంలో ఉద్యోగాలపై రాహుల్ అత్తులూరి కీలక ప్రసంగం..
Sachin Kamble, Chief Creative Officer, Leo India, shared:
“Building on the much-loved launch film, these new Birla Opus films amplify the ‘Duniya Ko Rang Do’ thought. By leveraging 3D feature animation, we have created a rich, immersive experience that celebrates some of India’s most iconic visuals. Their timelessness provides the perfect canvas to inspire audiences to reimagine the world through colour.”
ఇది కూడా చదవండి…డాక్టర్స్ డే స్పెషల్ : ‘వైద్యో నారాయణో హరి:’ – ప్రాణదాతల త్యాగానికి ప్రతీక..
Conceptualised by Leo India in collaboration with Zombie Studios, Brazil, the campaign is being promoted widely across TV, digital platforms, print, radio, and OOH, ensuring it reaches audiences nationwide.
The campaign film opens at the Gateway of India, where a photographer struggles to spark interest in the monument’s charm. Observing this, the young Opus Boy is inspired to make a change. With the magical Opus touch, the monument comes alive in vivid colours and intricate patterns, captivating visitors and reigniting their excitement.
The transformation not only restores the monument’s vibrancy but also uplifts the photographer’s spirits, reminding everyone that beauty has the power to transform not just walls, but our entire world.