365Telugu.com online news,september 16th,2024:BMW Group has launched its Retail.NEXT initiative in India, a revolutionary approach to automotive retail that redefines luxury and customer engagement. The debut of Retail.NEXT is set to transform the retail experience across the country, with Bird Automotive introducing its state-of-the-art Retail.NEXT showroom in Gurugram.
Reimagining Automotive Retail
Retail.NEXT is designed to elevate the luxury automotive retail experience by integrating innovative design, digital tools, and streamlined processes. This initiative will see the rollout of 56 new facilities across 33 cities over the next 36 months, with an investment of INR 365.6 crores. The aim is to provide a seamless, immersive experience that places the customer and the brand at the forefront.
A Vision of Modern Luxury
Mr. Vikram Pawah, President and Chief Executive Officer of BMW Group India, stated, “Retail.NEXT is more than a new dealership model; it is a complete transformation of the luxury automotive experience. Our goal is to merge modernity and luxury in a way that creates a space where digital innovation and personal service come together seamlessly. We are excited to roll out this initiative across India and appreciate the commitment of our dealer partners in making this vision a reality.”
The Retail.NEXT Experience
Retail.NEXT dealerships are designed to offer an exceptional customer experience through a blend of physical and digital elements. Key features include:
- Open Layout and Minimalist Design: The showroom boasts a modern, minimalist design with open spaces and high-tech digital interfaces, allowing customers to explore and customize vehicles with ease.
- Central Customer Walkway: A unified space for BMW, MINI, and BMW Motorrad vehicles, with a single entry point for both sales and service, making navigation straightforward.
- Personalized Customer Interaction: The showroom features a Welcome Stand and Multifunction Counter for a more personal interaction, alongside areas for private consultations and vehicle handovers.
- Innovative Consultation Spaces: Service consultations occur in comfortable, living-room-style environments, supported by Personal Service Advisors (PSAs) and BMW Geniuses equipped with advanced digital tools.
- Multifunctional Handover Bay: A relaxed lounge setting for vehicle handovers, ideal for creating memorable delivery experiences.
- Enhanced Comfort and Convenience: The facility includes amenities such as fast-charging stations for Battery Electric Vehicles (BEVs) and a carefully orchestrated ambiance with custom lighting and décor.
Bird Automotive’s New Showroom
The new Bird Automotive Retail.NEXT showroom is located at Address One, Baani, Golf Course Road, Sector – 56, Gurgaon, Haryana, India – 122011. Spanning 8,690 sq.ft., the facility showcases BMW and MINI vehicles on separate floors, with a selection of 10 vehicles, including 8 BMWs and 2 MINIs. The showroom also features a dedicated vehicle handover lounge, a lifestyle and accessories zone, and a customer interaction lounge.
Mr. Gaurav Bhatia, Dealer Principal of Bird Automotive, expressed, “Our long-standing partnership with BMW Group India has been immensely rewarding. The launch of the Retail.NEXT dealership in Gurugram marks a significant milestone in our journey. We are excited to set new standards in luxury automotive retail and look forward to offering exceptional service and memorable experiences to our customers.”
Conclusion
Retail.NEXT aims to revolutionize the automotive retail landscape by combining cutting-edge technology with personalized service, setting new benchmarks in luxury and customer satisfaction.