365telugu.com online news,Hyderabad,June 29th, 2021: India’s largest Bakery Foods Company, Britannia Industries Limited announced COVID-19 relief measures to support over 10,000 frontline personnel, encompassing sales personnel and merchandisers employed with its distributors across the country. The company is offering a term insurance policy and hospitalization insurance of Rs. 2 lakh and Rs 1 lakh respectively, to people affected by Covid-19. The company is also contributing Rs. 2 lakh each to the bereaved families of the personnel who were not insured earlier.Moreover, the company is offering domiciliary Covid treatment worth Rs.7,500 for patients who need support at home, apart from reimbursing vaccination costs. The measures have been undertaken to support frontline personnel with the aim of safeguarding their health and relieving their financial pressures.
Speaking about the relief measures extended to its distributors, Vipin Kataria, VP Sales, Britannia Industries Limited said, “Despite the unprecedented impact of the pandemic, our frontline sales and merchandising personnel have worked tirelessly to ensure uninterrupted supply of essential foods across the nation. They play a critical role in our business and it is our responsibility to provide them the much-needed support during these difficult times.”‘’We believe the measures will also help our distributor partners ensure business continuity, while minimizing disruption,’’ Vipin added.
Britannia Company Profile
With over a 100-year legacy and a turnover of over INR 11,000 crore, Britannia Industries is India’s largest Bakery Foods Company, also present in many other food categories and with a growing presence across the globe. Cherished by many generations of Indians, Britannia produces India’s favorite brands like Good Day, Tiger, NutriChoice, Milk Bikis, Marie Gold, Little Hearts and others and is present in over half of Indian homes. Britannia’s portfolio of products expands beyond biscuits and includes dairy, Cake, rusk and breads. The company is present in more than 60 countries across North America, Europe, Africa, South East Asia and GCC and is growing at the pace of 1 new geography a year, in terms of local manufacturing operations. Britannia and its flagship brands are routinely voted amongst India’s most trusted, valuable, and popular brands in various Consumer and Industry surveys conducted by prestigious organizations like Millward Brown, IMRB and WPP Group, among others. Britannia takes pride in staying true to its vision of ‘Eat Healthy, Think Better’. It is India’s first Zero Transfat food Company and 47% of its product portfolio is fortified with essentials micro-nutrients.
Britannia believes that ‘Taste & Trust’ are its sobriquets and constantly endeavors to make a Billion Indians reach out for a delightful and healthy Britannia product several times a day!