365Telugu.com online news,Bengaluru,18th February, 2025: Campa, the iconic beverage brand from Reliance Consumer Products Limited (RCPL), has joined forces with JioStar as a Co-Powered by sponsor for TATA IPL 2025, further strengthening its presence in India’s biggest sporting event.
This strategic partnership will ensure extensive brand visibility across both television and digital platforms, amplifying engagement with millions of cricket fans across the country.
As part of this collaboration, Campa will feature prominently on the Star Sports Network, including HD and standard broadcasts in multiple regional languages, while JioStar’s streaming platform will maximize its digital reach.
With this association, Campa aims to solidify its connection with cricket enthusiasts and enhance its brand impact throughout the IPL season.
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Ketan Mody, COO, Reliance Consumer Products Limited, stated, “Our collaboration with JioStar for TATA IPL 2025 aligns perfectly with our long-standing commitment to cricket. As a ‘Co-Powered by’ sponsor across TV and digital, we are reinforcing our presence on India’s grandest sporting platform.
This initiative allows us to showcase our growing portfolio of beverages while engaging with millions of passionate fans, driving brand excitement and loyalty nationwide.”
Ishan Chatterjee, Head of Business, Sports Revenue, SMB & Creator, JioStar, expressed his enthusiasm, saying, “We are delighted to welcome Campa as a key sponsor for TATA IPL 2025. Our partnership underscores our commitment to delivering unmatched brand engagement during India’s premier cricketing event.
With JioStar’s expansive reach and Campa’s deep-rooted legacy, we aim to create unforgettable fan experiences across the nation.”
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Key Highlights of the Campa-JioStar Partnership for TATA IPL 2025:
- Exclusive Co-Powered Sponsorship Across TV & Digital – Campa will be a leading brand on television broadcasts, while Campa Energy will take the spotlight on digital and OTT platforms for maximum brand exposure.
- High-Impact Live Match Activations – Fans can look forward to CGI-integrated branded moments and immersive digital experiences, enhancing the match-day excitement.
- Introduction of Raskik Gluco Energy & Spinner – The IPL 2025 season will witness the launch of Raskik Gluco Energy and Spinner, further strengthening Campa’s consumer engagement and market presence.
Having actively collaborated with the BCCI and multiple IPL teams over the past two years, Campa has firmly established itself in India’s cricketing landscape.
This expanded sponsorship marks a significant milestone in Campa’s journey, promising a season filled with innovative fan experiences and impactful brand storytelling.
As IPL fever grips the nation, Campa’s enhanced partnership with JioStar ensures that the brand remains at the heart of the action, delivering an unmissable experience for cricket fans across India.