365Telugu.com online news,Mumbai, March 21, 2025: CEAT, a leading Indian tyre manufacturer, has unveiled three groundbreaking tyre innovations under its SportDrive range, solidifying its position in the ultra-high-performance and luxury four-wheeler segment.
With this launch, CEAT becomes the first Indian manufacturer to introduce Run-Flat Tyres and 21-inch ZR-rated tyres with CALM Technology, capable of handling speeds over 300 KMPH—an important milestone for India’s automotive industry.
Engineered for Excellence
Developed and rigorously tested in leading automotive facilities in Germany, these tyres adhere to the highest global standards of performance and safety.
Speaking on the occasion, Mr. Arnab Banerjee, MD & CEO, CEAT, said:
“With the launch of our ZR-rated tyres, CALM Technology, and Run-Flat Tyres under the SportDrive range, CEAT reinforces its identity as a premium, technology-driven brand.
These innovations enhance safety, comfort, and performance for luxury and high-performance vehicle owners. We are proud to be the first Indian company to introduce Run-Flat Tyres, strengthening our leadership in the four-wheeler tyre segment.”
Mr. Lakshmi Narayanan B., CMO, CEAT, added:
“CEAT’s latest innovations reflect our commitment to pushing the boundaries of tyre engineering. Our new SportDrive range, featuring Run-Flat Tyres and ZR-rated tyres with CALM Technology, has been meticulously tested at state-of-the-art facilities in Germany. By blending Italian craftsmanship with German precision, we have developed tyres that meet the demanding expectations of luxury vehicle owners worldwide.”
Availability & Pricing
CEAT’s premium tyre range will be available across key markets, including Delhi NCR, Mumbai, Kolkata, Pune, Chandigarh, Uttar Pradesh, Bangalore, Tamil Nadu, Coimbatore, Madurai, Kerala, Hyderabad, Guwahati, and Ahmedabad, starting April 2025.
- Run-Flat Tyres: ₹15,000 – ₹20,000
- 21-inch ZR-rated Ultra-High-Performance Tyres with CALM Technology: ₹25,000 – ₹30,000
Breakthrough Technologies in the SportDrive Range
✔ 21-inch ZR-Rated Tyres: Designed for high-performance mobility, these tyres withstand speeds exceeding 300 KMPH, ensuring superior grip, control, and stability for luxury vehicles.
✔ CALM Technology: Significantly reduces in-cabin noise, enhancing passenger comfort and providing a quieter, more refined driving experience.
✔ Run-Flat Tyres (RFT): A game-changer in safety, these tyres allow vehicles to continue driving at a reasonable speed even after a puncture, ensuring reliability for premium sedans and SUVs.
With its strong engineering heritage and deep market insights, CEAT continues to drive innovation in the high-value luxury tyre segment, catering to both Indian and global markets.