365telugu.con online news,Hyderabad, april 6th,2022: McDowell’s No1 Soda, Diageo India’s flagship brand, today announced its association with Sunrisers Hyderabad as the Celebrations Partner during this season of Cricket. Cricket’s friendship with India is legendary, and it is the great unifier that has been bringing yaars, old and new, together forever! This year, McDowell’s No1 Soda will take the celebrations that come in town with the cricket season a notch higher by calling upon the yaars to cheer their favourite teams on with fun-filled, bantering chants! Leading the way and showing how to cheer on one’s team will be done by players of Sunrisers Hyderabad.
McDowell’s No1 Soda leads the way when it comes to celebrating responsibly, and that’s something the brand is encouraging its consumers to do with this campaign with cheers such as “Yaaron ke saath make it happen, limit main rakhna celebration”. The messaging resonates with consumers who want to enjoy safely with their friends and ensure the safety of all their yaars.
Speaking about the cricket association, Ruchira Jaitley, Executive Vice President and Portfolio Head, Marketing, Diageo India, said, “Cricket is a sporting extravaganza that brings the entire country together with inspiring sporting action that’s a feast for Indians across the length and breadth of the country. So naturally, we are delighted to be associated with these iconic teams. Moreover, this cricket season is the perfect platform to bring alive the special moments when yaars connect and make magic happen, whether while playing or else while watching this tournament. To further add to the fun and entertainment, we are excited to give fans a chance to cheer for their teams with inspiring and playful language like never before. McDowell’s No1 Soda is proud to share the spirit of Yaari with these amazing teams and build a meaningful new partnership.“
Historically Cheers has always bought fans together and made their fandom epic and entertaining. McDowell’s No1 is using this to enhance the engagement and celebration for this cricket season across languages and regions.
Commenting on the partnership, Mr. K. Shanmugam, CEO, Sunrisers Hyderabad, said, “Over the last 10 years, we have seen a lot of bonds form amongst our players, both Indian and international, thus making the sport more entertaining for the fans. Through their unique friendships, we have also gone on to win the tournament. That is the testimony- that yaars and yaari can truly make things happen. We are excited to have the No.1 enabler of friendships, McDowell’s No1 Soda on board this year and forge new bonds through the season.“
This campaign was ideated and created by the creative team at DDB Mudra. Talking about the creative concept, Sujay Ghosh, Executive Vice President and Business Partner at DDB Mudra says, “McDowell’s No1 has always stood for Yaari and mehfil (gathering). Cricket epitomizes both of these. Hence this cricket season, we took the opportunity to create a new way to celebrate. Chants (Cheers) will be the new language of fans and friends this year, powered by the teams and McDowell’s No1.”