365Telugu.com online news,Hyderabad,December 1st,2024: The 5th edition of Chivas Alchemy, themed ‘Chrysalis’, unfolded as a spectacular multi-sensory journey celebrating the origins of luxury and creativity.
This edition illuminated the modernity of art and design, redefining creation into a breathtaking narrative. The event featured four distinguished alchemists from the realms of craft, art, fashion, and emotion, transforming the evening into a masterpiece of innovation.
Held in Hyderabad, the event delved into the intricate elements of creation, combining opulence and ingenuity to redefine luxury in contemporary times.
Representing the genesis of creation, Hyderabad-based designer Jayanti Reddy seamlessly fused traditional craftsmanship with contemporary aesthetics. Her collection, which included bidri inlay artistry, elaborate installations, and textile art, highlighted how cultural heritage can inspire modern luxury. Her work exemplified the transformative power of tradition and innovation.
As the Alchemist of Art, Aparajita Jain brought abstract concepts to life through vivid storytelling. Showcased at the historic Taramati Baradari, installations by artists Martand Khosla and Ayesha Singh explored the precarity of urban landscapes and architectural evolution.
These works invited viewers to envision alternate futures through light, shadow, and dynamic design, making transformation tangible.
Fashion maven Anaita Shroff embodied the dramatic evolution of beauty, unveiling a narrative of glamour and metamorphosis. Her golden-hued parade captured the spirit of change, weaving moments of surprise, intensity, and elegance into an immersive spectacle that celebrated luxury beyond materiality.
Actor Naga Chaitanya, the Alchemist of Emotion, marked the evening’s crescendo by unveiling the Chivas Luxe Collective Perfume. Representing luxury as a living experience, he emphasized its complexity and richness, symbolizing a new chapter in the evolution of opulence.
Curated by Sunil Sethi and Aashish N Soni, Chivas Luxe Collective Alchemy united the unique visions of these four alchemists, each symbolizing a transformative phase—from inspiration to innovation. Like the chrysalis evolving into a butterfly, this journey celebrated the art of creation and its boundless possibilities.
Speaking on the occasion, Mr. Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, shared, “Chrysalis embodies the spirit of Chivas Luxe Collective Alchemy-a journey of craftsmanship, imagination, and profound narratives. We are proud to collaborate with visionaries whose creations redefine luxury.”
The event was a spectacular celebration of creativity, connection, and transformation, attended by industry leaders, connoisseurs, and luminaries. With high-octane energy and awe-inspiring showcases, Chivas Alchemy offered a glimpse into the essence of luxury and the magic of metamorphosis.