365telugu.com online news,Bengaluru, March 16th,2022: Amazon India today announced that Telangana top all other Indian states when it comes to the demand for home appliances. Amazon has expandedthe selection of its appliances portfolio and added the latestproducts by popular brands across price points such as LG, Samsung, Lloyd, and many more. Hyderabad and Secunderabad are the top cities that are driving additional growth for the home appliances segment in the state.
LG, Samsung, Lloyd are the top brands in the region.Amazon India has seen an+40% m-o-m increase in search for home appliances on Amazon.in.“In the last one to two years, we have seen an upward trend in the buying pattern of home appliances across the southern regions of India. During the early summer season onset, especially customers from the southern regions
shop for products like ACs, refrigerators, coolers, and other products on Amazon. Customers are increasingly using finance schemes such as no-cost EMI and a greater share of customers are also availing exchange offers led by initiatives to drive affordability for high price band categories. Sellers have also introduced differential bundle offers with Amazon Echo Dot at discounted prices in our endeavor to build on the new customer demand for adopting Smart/Wi-fi enabled Air conditioners.
We remain committed to helping customers find all that they need from the
comfort of their homes while choosing from the wide selection of home appliances available on Amazon.in and benefiting from fast, scheduled doorstep delivery.” said Akshay Ahuja, Category Leader, Consumer Electronics, Amazon India
Overall trends:
Over the last one to two years, customers have purchased AC & Refrigera tors appliances with volumes reaching 2X vis-e-vie 2020, a large part of the demand has come from mainstream segments in the range of INR 30K – INR 40K price bands for ACs and INR 15K – INR 20K for refrigerators.
Customer trendsAmazon has seen in the region:
1.New customers shopping in the home appliances category have seen +40% growth in the last 6 months.
2.Branded keyword searches share in the home appliances category has improved by 20%
3.Customers in the southern region prefer brands including Samsung, LG, Whirlpool, Haier, Daikin, & Hitachi
4.Customers are looking for products in the price bracket of 30K – 40K in Air conditioners & 15K – 25K for
refrigerators
5.In home appliances, besides brand resonance, price, special features such as convertible, smart-enabled,
and energy rating are primary factors of selection
6.Smart ACs are gaining share in the Air Conditioners category with contribution reaching 15% (8x growth in
last 2 years)
7.Convertible & high star rated Air Conditioners & refrigerators are seeing a surge in demand and are the
fastest-growing sub-segment
8.Trends led by Energy Efficient 4, and 5-star rated refrigerators contributing to 30% of refrigerators sold, segment doubled over 2 years
For more information, please contact:
Stuti Chhabra AvianWE stutic@avianwe.com
Ritwik Sharma Amazon India ritwiksh@amazon.com