365telugu.com online news,Hyderabad, December 13th, 2025: Dabur India Ltd, the world’s largest Ayurvedic healthcare company, today announced a major strategic program aimed at seamlessly integrating Ayurveda into modern lifestyles and making it more appealing to the new generation of health-conscious consumers.
Recognizing the escalating global interest in holistic wellness, Dabur’s initiative is structured around three core pillars: modernizing product packaging, deepening knowledge sharing, and expanding community outreach.
Blending Tradition with Modern Aesthetics
Dabur has begun rolling out its entire range of Ayurvedic medicines and ethical products in refreshed, contemporary packaging.
Speaking at the launch, Dr. Durga Prasad, Marketing Head – Ethicals, Dabur India Limited, stated, “The new design features bold brand identities, vibrant colors, and improved readability, ensuring stronger shelf presence and consumer connect. This transformation reflects Dabur’s commitment to blending tradition with modern aesthetics while maintaining the authenticity of Ayurveda.”
Empowering Consumers Through ‘Ayurveda Samvad’
To foster deeper consumer and practitioner understanding, Dabur is hosting its flagship event, “Ayurveda Samvad,” in Hyderabad. This platform will bring together leading Ayurvedic doctors, researchers, and key opinion leaders for SAMBHASA (interactive discussions) sessions.
“The event aims to create actionable strategies and open new research avenues for integrating Ayurveda into everyday life, focusing on its scientific foundation and role in addressing modern lifestyle challenges,” added Mr. Shiv Kumar, Sales Head – South India, Dabur India Ltd.
Accessible Healthcare Through Community Camps
Continuing its legacy of social responsibility, Dabur also announced plans to significantly expand its nationwide health camps. These camps will offer free health check-ups, Ayurvedic medicines, diagnostic investigations, and treatment to underserved communities, reinforcing Dabur’s mission to make holistic healthcare accessible to all.
Science Validates Heritage
Dr. Prasad underscored the dual nature of Ayurveda at Dabur, emphasizing the blend of ancient texts with modern validation.
“Ayurveda is not just an ancient tradition; for us at Dabur, it’s a field of modern science. We are the custodians of this great wisdom, but we also have a responsibility to prove its benefits with hard evidence,” Dr. Prasad asserted.
“That is why we combine the wisdom of the old texts with cutting-edge research, clinical trials, and strict quality checks. Our products are ‘Validated by Heritage, Vindicated by Science.’ This blend of tradition and modern proof is what makes Ayurveda believable and effective for today’s new generation.”
Dabur’s multi-pronged approach ensures that Ayurveda remains a trusted, modern health system that fits seamlessly into today’s fast-paced lives, meeting the growing consumer demand for natural and preventive healthcare solutions.