365telugu.com online news,India, January 6, 2026: EBG Group, a diversified Indian conglomerate, has officially named acclaimed actress Mrunal Thakur as the Brand Ambassador for its premium wellness vertical, Carlton Wellness. The partnership is a central component of the group’s strategy to establish a regulated and high-end wellness-hospitality network across the country.
Strategic Partnership & Brand Vision
The collaboration, effective starting FY 2025–26, will feature Thakur in digital storytelling, brand films, and experiential wellness campaigns. Dr. Irfan Khan, Chairman & Founder of EBG Group, noted that Thakur was selected for her alignment with the brand’s core values of mindful living, discipline, and holistic wellbeing.
Through this association, Carlton Wellness aims to position itself as a credible leader for modern consumers seeking longevity-focused care and conscious luxury.
Ambitious Expansion Roadmap
The group has outlined an aggressive growth plan leading into 2026, targeting various segments of the wellness market:
Metros & Tier-1 Cities: Plans include launching 20–30 new wellness spas in major urban hubs.
Destination Projects: The roadmap features 4–6 destination wellness retreats and 2–3 boutique resorts in coastal or nature-centric locations.
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Real Estate: The group intends to develop 1–2 luxury wellness residential or vacation home projects.
Current Progress: Flagship retreats are currently in advanced development stages in Ahmedabad, Indore, and Manipal. Further expansion is confirmed for markets including Hyderabad, Bangalore, Bhubaneswar, and Lucknow.
Financial Targets and Future Outlook
Backed by its expanding pipeline, the EBG-Carlton platform has set significant financial goals:
FY 2025-26: Projected revenue of ₹80–120 crore.
FY 2026-27: Projected revenue scaling to ₹180–250 crore.
Revenue will be generated through diverse streams, including spa operations, resort bookings, managed vacation homes, and licensing models. By 2029-30, the alliance aspires to become India’s largest regulated wellness network, with potential international expansion into Southeast Asian and GCC markets.