365telugu.com online news,INDIA,February 3,2026: Diversified conglomerate EBG Group has officially entered the entertainment and media landscape with the launch of its new subsidiary, EBG Films. In a strategic move to build a multi-format content powerhouse, the group has also integrated Button Creative through a joint venture to lead its advertising and branded content divisions.
A Comprehensive Content Ecosystem
EBG Group, which holds interests in sectors ranging from Mobility and Health to Technology and Education, aims to utilize this new venture to bridge the gap between corporate branding and cinematic storytelling. The expansion is divided into three core pillars:
EBG Films: Focused on feature films, biopics, and original series rooted in mythology.
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Button Creative: Dedicated to high-end ad films, digital content, and brand storytelling.
EBG Shows: A new platform for mindful podcasts and series focused on entrepreneurial resilience.
₹50 Crore Annual Fund for Independent Creators
In a significant boost for the independent film circuit, EBG Group CEO Irfan Khan announced that EBG Films will allocate ₹50 crore annually to support content creators. The fund is specifically designed for projects with budgets between ₹1 crore and ₹5 crore, providing a vital pathway for mid-sized creative ventures.
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High-Profile Projects and South Indian Superstar Collaboration
EBG Films is already making waves with a lineup of ambitious projects:
Mega Collaboration: A partnership with a leading South Indian superstar who is expected to take on multiple creative roles.
Mythology & History: Upcoming projects include a biopic on Swami Vivekananda and a feature titled Vayuputra.
Strategic Ties: The group is collaborating with Green Gold Animation (the creators of Chhota Bheem) and working with Shamsi Abbas, Executive Producer of Padmaavat, on select titles.
Leadership Insights
“Button Creative will lead our ad films engine while EBG Films focuses on originals and biopics. We are committed to building an ecosystem that supports talent and celebrates honest storytelling.”
Irfan Khan, Founder and CEO, EBG Group
The leadership team at Button Creative, including Co-Founders Shafique Shad Fakih, Rohit Prakash, and Akanscha Ravindra Srivastava, noted that the partnership allows for “creative liberation.” By integrating directly with EBG’s 25+ internal brands—such as Carlton Wellness and Acer Electric—the agency can focus on impactful ideas without traditional industry bottlenecks.
Focus on Sustainability and Social Impact
Hari Kiran, COO of EBG Group, emphasized that the group’s creative vision remains tied to social responsibility. Beyond mainstream cinema, EBG Films will launch a podcast series highlighting “underdog founders,” aiming to inspire the next generation of entrepreneurs through stories of grit and resilience.