365Telugu.com online news,India,June 25th,2025: In a move aimed at enhancing customer access to comprehensive financial solutions, Equitas Small Finance Bank (SFB) has entered into a strategic bancassurance partnership with Edelweiss Life Insurance. This collaboration will enable Equitas SFB’s customers to avail a broad portfolio of life insurance products offered by Edelweiss Life.
Expressing enthusiasm over the partnership, Mr. Murali Vaidyanathan, Senior President and Country Head – Equitas Small Finance Bank, said:
“At Equitas, we are focused on creating partnerships that enhance the value we deliver to our customers. Through this collaboration with Edelweiss Life Insurance, we are expanding our third-party offerings within an open market framework to include a full suite of insurance products.
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ఇది కూడా చదవండి…కృత్రిమ మేధ, సోషల్ మీడియాపై ఒంగోలులో జర్నలిస్టులకు అవగాహన సదస్సు
Customers will benefit from diverse insurance plans-ranging from protection and savings to endowment and ULIPs-enabling them to secure their financial future while aligning with their evolving needs.”
Mr. Anup Seth, Chief Distribution Officer, Edelweiss Life Insurance, added:
“This partnership marks a significant step in expanding our reach, particularly across Southern India. Equitas SFB’s strong customer base and deep understanding of local markets will allow us to deliver personalized life insurance solutions. We are excited to collaborate with a partner that shares our customer-first philosophy and a commitment to advisory-led services.”
This alliance is a key component of Equitas SFB’s multi-product strategy, reflecting the bank’s broader mission to offer holistic financial solutions that combine savings, investment, and protection. The partnership enables customers to access life-stage aligned insurance products that foster disciplined wealth creation and financial resilience.
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Together, Equitas Small Finance Bank and Edelweiss Life Insurance aim to create a robust ecosystem that supports customers in building secure, prosperous financial futures through reliable protection plans, smart investment options, and best-in-class advisory services.