365Telugu.com online news, Hyderabad, 19th December 2024:Fastrack, India’s iconic youth fashion brand, has unveiled its first premium mass fragrance collection, redefining affordable luxury in the perfume market. This launch signifies the brand’s foray into the expanding value fragrance segment, catering to the modern generation’s growing interest in high-quality yet budget-friendly scents.
The new perfume range has been carefully curated for Gen Z, combining affordability with sophistication. Grounded in extensive consumer research, Fastrack has tailored its fragrances to suit occasion-based usage, enabling young Indians to express their personalities effortlessly.
The Indian fragrance market, particularly the sub-INR 1,000 segment, is booming, driven by increasing awareness of personal grooming and social media’s influence on lifestyle choices.
“The Indian fragrance market is evolving rapidly,” said the CEO of the Fragrances and Fashion Accessories Division, Titan Company Ltd. “Our insights reveal a strong demand among young consumers for an upgrade from deodorants to fine fragrances that are aspirational yet accessible.
Fastrack’s latest collection fills this gap by delivering premium-quality scents at affordable prices, empowering Gen Z to use fragrance as a means of self-expression and confidence.”
The collection features six distinct fragrances tailored for men and women:
- For Men:
- Night Out – A bold, woody fragrance with oriental undertones.
- Rush – A fresh woody scent for dynamic personalities.
- Ease – A classic fougère for everyday charm.
- For Women:
- Lush – A lavish floral fragrance.
- Girl Boss – A modern floral scent for the empowered professional.
- Wander – An oriental fragrance for the adventurous spirit.
Strategically priced at ₹845 for 100ml, this range targets the rapidly growing premium-value segment.
To complement the launch, Fastrack has released two engaging films designed to resonate with the ethos of Gen Z:
- “Sick Leave” – Advocating for mental health and self-care, it challenges outdated workplace norms.
- “Date – A Twist You Didn’t See Coming” – Celebrating authenticity and empathy in relationships.
Explore Fastrack’s perfume range at Titan and Fastrack stores, leading e-commerce platforms, and authorized retailers nationwide. The collection is also available online at Fastrack and Skinn.
Redefine your style and confidence with Fastrack’s new fragrances – the perfect companion for every occasion!