365telugu.com online news, December 18th,2025: Flipkart, India’s homegrown e-commerce giant, has set new benchmarks in logistics and social impact during the 2025 festive season. Driven by its flagship “The Big Billion Days” (BBD), the company reported a 24% year-on-year growth in units, with a massive 60% of orders originating from Tier 2 and Tier 3 regions, signaling the deepening of digital commerce in “Bharat.”
The scale of operations reached unprecedented levels, with the supply chain moving over 5,000 shipments per minute during peak periods. In a display of extreme logistics precision, the company fulfilled a record 7.3 million shipments in a single day.
Record-Breaking Speed and Technological Prowess
Flipkart’s investment in a “tech-led” supply chain has significantly slashed delivery times. The company reported a 44% increase in same-day and next-day deliveries compared to the previous year.
Operational Highlights:
Lightning Fast: One large appliance was delivered in just 15 minutes at midnight, while a TV installation was completed within 36 minutes of delivery.
Smart Warehousing: The network utilized Automated Guided Vehicles (AGVs), robotic arms, and ML-driven planning to manage surges.
Geocoding & AI: Advanced AI-led tracking and geocoding improved delivery accuracy across India’s complex address landscape, covering over 21,000 pincodes.
Empowering Bharat: Job Creation and Regional Growth
Beyond the numbers, the festive season served as a major economic driver. Flipkart created over 4 lakh seasonal job opportunities across 28 states to handle the surge.
The heart of this year’s growth was in non-metro markets. Cities like Jhajjar and Bahraich recorded exponential growth, with small furniture and household supplies seeing a 90% uptick in demand from Tier 2 and 3 cities.
“Our supply chain showcased what’s possible when people, process, and technology come together at scale,” said Hemant Badri, Senior Vice President at Flipkart Group. “What sets this season apart is the impact—over 4 lakh new jobs and inclusive hiring that reflects the real India.”
Commitment to Diversity and Upskilling
Flipkart significantly expanded its focus on an inclusive workforce during this peak period:
Diversity: A 20% increase in hiring from women, Persons with Disabilities (PwDs), and LGBTQIA+ communities.
Training: Through the Supply Chain Operations Academy (SCOA), over 10,000 associates were upskilled in warehouse operations and safety.
Student Engagement: More than 6,000 college students received training in supply chain management via hybrid learning modules.
Festive Performance Snapshot..
| Metric | 2025 Milestone |
| Peak Shipping Rate | 5,000+ units per minute |
| Single Day Record | 7.3 Million shipments |
| Regional Demand | 60% from Tier 2 & 3 cities |
| Employment | 4 Lakh+ seasonal jobs created |
| Delivery Speed | 44% growth in same-day/next-day |
As the festive season concludes, Flipkart’s performance underscores a shift in the e-commerce playbook—where operational excellence and regional inclusion are just as vital as technological innovation.