365telugu.com online news, INDIA,January 24th,2026: In celebration of India’s 77th Republic Day, Flipkart has announced the 11th edition of its flagship Samarth sale event, ‘Crafted by Bharat’ 2026. Scheduled for January 26, the event aims to bring India’s rich cultural heritage to a nationwide audience while providing a significant platform for women-led enterprises and traditional craftspeople.
Spotlight on Heritage and Artistry
The sale will feature a dedicated storefront on the Flipkart app and website, offering over 1.8 lakh unique products.
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Customers can explore more than 200 traditional art forms, including:
Famous Art Styles: Warli, Patachitra, Madhubani, Pichwai, and Terracotta.
Handicrafts: Ivory wood toys, regional paintings, and handloom textiles.
Home & Lifestyle: Authentic furniture, home décor, kitchenware, and apparel.
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Empowering Underserved Communities
A core focus of this year’s event is the empowerment of women entrepreneurs from Tier-2 and Tier-3 cities such as Madurai, Bhuj, Ujjain, and Kannauj. Through the Flipkart Samarth initiative, the sale supports over 2,300 artisans and weavers, positively impacting nearly 1.9 million livelihoods.
Since its launch in 2019, the Samarth program has helped underserved communities grow their businesses by up to 300%, providing them with digital tools, lower commissions, and logistics support to compete with large-scale retailers.
Driving Digital Growth for MSMEs
With the addition of 300 new sellers this year, Flipkart continues to bridge the gap between rural craftsmanship and urban demand.
“The Samarth tag tells our customers they are supporting a genuine homegrown business,” says Aprajeeta, founder of CraftcartIndia. “The platform’s support has leveled the playing field, allowing first-generation entrepreneurs to focus on creation rather than just marketing costs.”
By providing optimized pricing and pan-India reach, Flipkart’s ‘Crafted by Bharat’ sale ensures that the spirit of “Vocal for Local” remains at the heart of India’s Republic Day celebrations.