365telugu.com online news,Hyderabad, 4th October 2021: Incorporated in the year 1971, Fomento Resorts and Hotels Limited are well-known for its five star deluxe resorts in Goa. Listed on Bombay Stock Exchange since 1982, Fomento is an iconic group. With the recent 5 star upscale hotel adjacent to the resorts in Goa and a boutique five star resorts underway in Maharashtra, the Fomento Group is set to make waves in the hospitality industry.
Fomento Media
Fomento repeated a success story familiar to the industry by then. In a very short span The Fomento Media Group made big waves in the Goan news and infotainment scenario.
Today the Fomento Media caters to 91% of the Goan populace with deep penetrations into multi-cultural layers and multilingual demography of the most sought tourist destination in India. While Prudent TV prides as the No1 Infotainment Channel in Goa, Goan Vartha shines as Goa’s only 24 hour Marathi News Channel followed by Sindhu Durg Tv, billed as the No1 News Channel of South Maharashtra.
Prudent TV
It’s the flagship brand of Prudent Media Group, distributed very well all over Goa, with high penetration into both urban and semi urban pockets. Networked via satellite with India Ahead, in addition to a content tie-up with Goa Ahead, Prudent Media is now riding high on a national platform taking Goa along. If Prudent is unrivalled in the Goan media, it is mainly due to its television studio setup and video wall, both the biggest in the State.
Goan Varta
Goa’s only 24×7 news channel, proved ground-breaking with its viewership clocking 5.4 lakhs ever since. With 64 % of Goa’s Marathi viewers hooked on to it, it is the one and only Marathi channel in Goa, tracking Goa’s cultural, political, economical issues and highlighting the State’s community centric topics.The daily, Goan Varta is amongst the top 2 Marathi dailies in Goa where six out of ten newspapers in circulation are in Marathi.
Launched in 2015, ‘Goan Everyday’, an English Daily, boasts of its extensive reportage spread across the State, and beyond. With a network of forty-two news reporters, correspondents and feature writers fanned across Goa, backed by a robust production team on the news desk, The Goan is a trend-setter providing mix of diverse local content every single day. Add to this the coverage on national, global, business and sports events, besides features.
Goa, the undisputed No1 tourist destination worldwide, now onboard as the next wealth hub of India, proves an ideal spring board for the advertisers and marketers to launch and expand the market share of their brands. Fomento Media Group, with its highest penetration into the English, Konkani and Marathi speaking populace of Goa must be the first preference of any brand custodians to reach the brand’s target audience first and foremost. With their wide-ranging experiences and capabilities, Fomento Media group would be the ideal partner to successfully deliver the message with high impact to the requisite target audience.
Speaking on Mr. Pramod Acharya, Editor-in-Chief, Prudent Media, “Our mentor Auduth Timblo, MD, Fomento Media, needs a mention here. Right from day one, it is Auduth who imbibed in our minds that Prudent Media is for Goa and Goans. Prudent has lived up to this motto. In many ways we are first, whenever it comes to extending a helping hand to the society or to contribute in whichever way we can, in the capacity of a news channel,” agrees Acharya. Currently Prudent has de[1]marked two separate sections – one is digital and the other is television. The teams are separate, and treat the con[1]tent as per digital or television requirements. In television, we have 90% Konkani content and 10% English, while in digital, it’s the opposite – 10% Konkani and 90% English. Embracing technological advancements, Prudent is marching ahead. Surpassing and surmounting the initial impediments, the time-tested channel has proved itself, and today, Prudent stands out among its competitors. This growth was not easy”.
Mr. Joe Louis (Director – Media) states, “Our challenge on hand is to educate and establish GOA as an independent market having its own USP, as against Advertising Agencies / Clients factoring as part of MAHARASHTRA market and only using those vehicle which have spill over on GOA state. If you look at GOA, it is richest state having highest GDP per captia, two n a half times that of the Country as a whole. Want to share a interesting point, wherein, another main source of cash inflow to the state is remittance, from many of its citizens who work abroad, to their families. It is said to have some of the largest bank savings in the country”.
“Many more factors come into play to look GOA as a independent market and target potential customers. Please note, FOMENTO MEDIA has advantage of PRINT and TV Network…with 4 Newspapers (One English, Two Marathi and One Konkani) + 3 TV Channels ( Prudent, Goan Vartha and Sindhudurg Live). Our target, is to make sure Clients when they look at GOA, we should be first stop….. as we have highest reach as a network across state. Additionally, being in HOSPITALITY INDUSTRY (with 2 Five star hotels), we can cater to multi requirements of a Client” Mr. Louis added.
Fomento Resources
An alliance of companies in the mineral resource industry has been a key player of the Goan economy since 1957. As a group they take their corporate social responsibility very seriously and are committed to the social and economic advancement of their community. The alliance considers people their most important resource and strives to work tirelessly over the years to enhance standards in health, education and social development for the benefit of the communities. In international arenas, the Alliance has collaborated with the London School of Economics to establish – The Modu Timblo Scholarship, in memory of the Alliance’s founder.