365Telugu.com online news,Hyderabad, June 11, 2025: FUJIFILM India, a leader in healthcare imaging and diagnostics, has launched its new CSR initiative, ‘Find It Early, Fight It Early’, aimed at raising awareness about breast cancer and the importance of early detection. The campaign was launched in the presence of Ms. Upasana Kamineni Konidela, Vice Chairperson of CSR at Apollo Hospitals, who will serve as the campaign’s ambassador.
Targeting 24 cities across India, the initiative seeks to reach over 1.5 lakh women, particularly in underserved communities, through grassroots awareness drives, health risk assessments, and interactive education sessions led by trained community health workers. The campaign is implemented by the Apollo Foundation, reflecting a shared commitment to proactive women’s healthcare.
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According to the National Cancer Registry Program (ICMR), breast cancer is one of the most common cancers among Indian women, contributing to 14% of total female cancer diagnoses. With 1 in 29 women at lifetime risk, early diagnosis is critical—yet stigma and limited access often delay treatment.
Ms. Upasana Kamineni Konidela stated,
“As healthcare leaders, it is our duty not just to treat, but to educate. Too many women lose their lives due to late diagnosis. FUJIFILM India’s campaign is a much-needed step in bringing timely awareness to those who need it the most.”
Mr. Koji Wada, Managing Director of FUJIFILM India, added,
“We believe in ‘Giving Our World More Smiles.’ This campaign reflects our commitment to inclusive healthcare by promoting early detection and preventive care, especially for women in marginalized communities.”
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The campaign emphasizes respectful, culturally sensitive outreach—empowering women to understand self-examination, recognize warning signs, and seek timely care. Aligned with FUJIFILM Group’s Sustainable Value 2030 Plan, the initiative supports broader health equity and accessibility goals.
With this CSR initiative, FUJIFILM India aims to drive meaningful impact—bridging the information gap and bringing critical health awareness to every corner of the country.