365telugu.com online news, New delhi,January 22nd,2026: In a high-profile fusion of automotive engineering and avant-garde fashion, world-renowned designer Gaurav Gupta has collaborated with MG SELECT to unveil a sculptural interpretation of the MG Cyberster. The one-of-a-kind artistic vehicle made its debut on January 17, 2026, at the opening of Gupta’s first menswear flagship store in DLF Emporio, New Delhi.
The partnership marks a significant cultural moment, blending the high-speed performance of the MG Cyberster—an electric convertible capable of 0 to 100 kmph in just 3.2 seconds—with the fluid, surrealist aesthetic that defines the Gaurav Gupta brand.
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A Masterpiece of Handcrafted Detail
The project, which was six months in the making, treats the vehicle as a “moving artwork” rather than a mere machine. The design philosophy incorporates:
Art Nouveau & Surrealism: The car’s exterior reflects organic forms and tonal gradients inspired by the human body and the concept of speed.
Heritage Craftsmanship: The bodywork features intricate brocade patchwork and zari embroidery, merging ancient Indian textile traditions with industrial precision.
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The Serpent Infinity: A custom-embroidered hood showcases the “Serpent Infinity” motif. First introduced during the designer’s Paris showcase, the symbol represents energy, continuity, and transformation.
Redefining the Luxury Lifestyle
For Gaurav Gupta, the transition from couture to cars was a natural evolution of his design language. “I approached the car as I do couture, shaping it with movement and energy,” Gupta remarked, noting that the “Serpent Infinity” extends his narrative into an entirely new medium.
Milind Shah, Interim Head of MG SELECT at JSW MG Motor India, emphasized that the collaboration is part of a broader strategy to position MG SELECT at the intersection of automotive design and contemporary culture. “The Cyberster is a modern take on the iconic roadster,” Shah said. “Collaborating with Gaurav allows us to express that philosophy through form, materiality, and emotion.”
The unveiling underscores a growing trend in the luxury market where performance-led engineering seeks to integrate seamlessly into the worlds of art, fashion, and high-end lifestyle.