365Telugu.com online news,Mumbai, May 13th, 2025:In a shift that blends modern thinking with timeless financial wisdom, a new study by Tata AIA Life Insurance, in collaboration with NielsenIQ, reveals that Gen Z professionals in India are embracing term insurance as a key pillar of their financial planning.
Titled “New Age Habits, Traditional Values: Gen Z’s Approach to Financial Planning”, the study surveyed working individuals aged 21–28 years, uncovering a generation that’s not only tech-savvy but also deeply focused on financial protection and long-term security.
Key Findings: Gen Z’s 3 Pillars of Financial Protection..
1. Term Insurance Leads the Way..
- 31% of Gen Zs surveyed plan to buy term insurance, making it the most preferred financial product among life insurance options.
- 25% are leaning towards a Term + Wealth plan, combining protection with investment benefits.
- 57% of interested Gen Zs are ready to invest over ₹2,000 per month — higher than current policyholders in the same age bracket.
2. Retirement Planning Starts Early..
- Influenced by the F.I.R.E. movement (Financial Independence, Retire Early), 18% of Gen Zs are already considering retirement and pension plans, moving away from the traditional delay in retirement planning.
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- 60% of respondents consider health-related benefits as a priority while selecting a life insurance provider.
- Among them, 65% of males prioritize wellness features, compared to 54% of females, underlining health as a key decision-making factor.
Expert Speak..
Girish J Kalra, Chief Marketing Officer at Tata AIA Life Insurance, commented:
“Our research highlights how Gen Zs are combining digital lifestyles with tested financial tools like term insurance. Their growing focus on financial security, health, and early retirement demonstrates a unique maturity. At Tata AIA, we are committed to delivering digital-first insurance solutions tailored for this generation’s evolving needs.”
Digital Habits with Trust in Tradition..
- Despite their digital fluency, 53% of Gen Zs prefer agents or bank advisors for insurance purchases, signaling the continued importance of trust and personal guidance.
- However, 25% now turn to social media influencers and digital creators for financial advice, indicating a growing blend of traditional and modern approaches.
Conclusion..
India’s Gen Z professionals are emerging as forward-thinking, protection-savvy individuals. From prioritizing term insurance to planning for retirement and valuing wellness alongside wealth, they are redefining how young India secures its financial future.