365Telugu.com online news, march 22,2025: Godrej Jersey has announced its ambitious 3×3 Leapfrog Strategy for FY26, focusing on three hero categories while driving market expansion, household penetration, and product innovation. The company aims to strengthen its leadership in the southern dairy market, enhance its value-added products (VAP) portfolio, and achieve a milestone of INR 1,000 crore in topline revenue in Telangana within the next two years.
Strategic Vision for Growth
Speaking on the company’s roadmap, Bhupendra Suri, CEO of Godrej Jersey, stated:
“As we step into FY26, our focus remains on sunrise categories that will accelerate our growth. The 3×3 Leapfrog Strategy will help us scale new heights through continuous innovation, strategic investments, and meaningful partnerships. With increased market penetration and deepened consumer engagement, we are well-positioned to drive sustainable growth and reinforce our leadership in the dairy sector.”
Marketing Investments & Celebrity Endorsements
To strengthen brand visibility, Godrej Jersey is enhancing its marketing investments with high-profile endorsements. The company has roped in renowned actor Rana Daggubati as the face of Godrej Jersey Badam Milk, while celebrated chef Teja of Vismai Foods will promote its Paneer portfolio.
Rana Daggubati, sharing his excitement about the collaboration, said:
“I’m thrilled to be associated with Godrej Jersey Badam Milk. Made with real milk, it’s naturally rich in protein, calcium, and essential vitamins, making it the perfect blend of health and taste. The brand’s commitment to trust, quality, and authenticity deeply resonates with me. In today’s fast-paced world, we all need a refreshing break, and Godrej Jersey Badam Milk is the perfect companion.”
Meanwhile, Godrej Jersey Paneer is set to revolutionize the packaged paneer market with its new super-soft, non-crumble texture, ensuring it remains intact during cooking. Each 200g pack comes with a QR code, offering consumers access to exclusive paneer recipes by Chef Teja.
Teja, Chef & Founder of Vismai Foods, shared:
“Many people love paneer but struggle to cook it properly. This new packaging and recipe integration will make it easier for consumers to create delicious paneer dishes at home. I am excited to partner with Godrej Jersey and introduce consumers to the versatility of paneer.”
Innovation & Market Expansion
Godrej Jersey is increasing its R&D investments by 50% in FY26, focusing on launching innovative products that cater to evolving consumer needs. The company plans to expand its distribution network to 20,000 outlets across Andhra Pradesh and Telangana while strengthening its presence in quick commerce and modern trade channels.
Shantanu Raj, Head of Marketing at Godrej Jersey, emphasized:
“Today’s consumers demand convenience, taste, and innovation. By expanding our product offerings and distribution, we aim to drive awareness, recruit new households, and boost market trials. Our goal is to make Godrej Jersey Badam Milk a INR 100 Cr brand within two years while reinforcing our leadership in the dairy segment.”
Godrej Jersey Curd – A Consumer Favorite
The company is also expanding the footprint of Godrej Jersey Curd, known for its thick, creamy texture that closely resembles homemade curd. Consumer insights from Andhra and Telangana highlight a strong preference for premium curd with no water separation, making Godrej Jersey Curd a preferred choice for households.
With its multi-pronged strategy, Godrej Jersey is set to capture a larger market share, pushing boundaries in innovation, consumer engagement, and brand trust. By staying true to Godrej Group’s legacy of quality and wellness, the brand is poised for an exciting future in the Indian dairy industry.