365telugu.com online news,Pompeii, December 14, 2024: The festive season arrives early for families in Naples and the Campania region as Hamleys, the world’s most iconic toy store, launches its fourth location in Italy. Nestled within the newly opened MaxiMall Pompeii, this store brings Hamleys’ signature charm and wonder to the shadows of Mount Vesuvius and the historic archaeological sites of Pompeii.
Spanning an impressive 750 square meters, the new Hamleys store offers a world of fun and imagination for children of all ages. Designed in collaboration with GIOCHI PREZIOSI S.P.A., Italy’s leading toy manufacturer and distributor, the store joins Hamleys’ existing outlets in Rome, Milan, and Bergamo, all launched earlier this year.
MaxiMall Pompeii, a sprawling 200,000-square-meter retail and leisure hub, serves as the perfect backdrop for this magical addition. The complex boasts 146 stores, 35 food outlets, a hotel, a theatre, a cinema, a convention center, an outdoor amphitheatre, and a 50,000-square-meter park complete with a captivating dancing fountain.
The Hamleys store greets visitors with beloved characters, including the iconic Hamley and Hattie Bears, a circus ringmaster, a toy soldier, and a rag doll. Alongside these characters, the vibrant space features live entertainment, toy demonstrations, music, dance, and whimsical bubbles to create an unforgettable experience. The store offers a curated selection of toys spanning all play categories, featuring globally loved brands such as Build-a-Bear, Lego, Hello Kitty, Preziosi Pet, Arias dolls, and Very Bella for young fashion enthusiasts.
“We are overjoyed to see the magic of Hamleys being embraced across Italy. This new location perfectly complements our vision of creating memorable experiences for children and families around the globe. Our collaboration with Giochi Preziosi (GP Group) continues to grow stronger with every new milestone,” said Sumeet Yadav, CEO of Hamleys Global.
Hamleys, founded in 1760 by William Hamley and now owned by Reliance Brands Limited (RBL), operates 190 stores across 14 countries. The flagship Regent Street store in London remains a global landmark for visitors of all ages. Recent expansions have brought Hamleys to cities like Rome, Milan, Sharjah, Tirana, Pristina, and Doha.
Enrico Preziosi, founder of Giochi Preziosi, expressed his excitement about the store’s opening: “This marks a significant achievement in the brand’s retail expansion in Italy. The Campania region, known for its enthusiastic shoppers and global tourists, is the perfect location for Hamleys. We are confident that visitors will immerse themselves in the joy and magic Hamleys is known for.”
The Hamleys MaxiMall Pompeii store officially opens its doors on December 14, 2024. The grand launch will feature appearances by popular children’s characters, the traditional bell exchange ceremony, and a ribbon-cutting by the beloved Hamley Bear, promising a memorable start to a magical adventure.