365Telugu.com online news,Kuwait,3rd June 2025: The world’s most beloved toy retailer, Hamleys, has officially opened its doors in Kuwait with a spectacular 1,170-square-meter store at The Avenues Mall. Unveiled on 31st May 2025, this new flagship marks Hamleys’ debut in Kuwait and its 9th location in the GCC, reinforcing the brand’s growing regional footprint across the UAE, Qatar, and now, Kuwait.
Located in the heart of Kuwait’s largest and most prestigious lifestyle destination, The Avenues, which spans over 1.3 million square meters and hosts 1,000+ stores across 12 themed districts, Hamleys promises an unforgettable experience filled with joy, imagination, and wonder.
This milestone opening is powered by Hamleys’ longstanding partnership with the Middle East Retail Group, a leading franchise partner known for introducing global brands to the region. Together, they’ve crafted a magical destination that redefines toy shopping.
The store dazzles with signature Hamleys theatre performances, live toy demonstrations, and interactive entertainment zones. Young visitors are welcomed by iconic characters like Hamley and Hattie Bear, the toy soldier, circus ringmaster, and rag doll, igniting smiles and creativity at every turn.
With over 10,000 toys from 100+ brands—including favourites like LEGO, Barbie, Hot Wheels, Marvel, Build-a-Bear, Bandai, and Candylicious—the store invites families into an immersive world where play comes alive. Unique features such as Ralleyz, Hamleys’ action-packed RC racetrack, and The Boutique, offering cosmetics, nail art, and accessory-making for kids, elevate the experience to something truly magical.
Sumeet Yadav, Global CEO of Hamleys, expressed his excitement:
“Kuwait has been on our radar for a long time, and The Avenues is the perfect stage for this momentous debut. This store embodies our British heritage and our passion for spreading joy and laughter to every corner of the world. We’re confident that the response here will be as warm and enthusiastic as we’ve seen in our other GCC locations.”
Established in 1760 by William Hamley, the iconic brand was acquired by Reliance Brands Limited (RBL) in 2019, a subsidiary of Reliance Retail Ventures Limited (RRVL), part of Reliance Industries Limited. Today, Hamleys operates 187 stores across 13 countries, including flagship locations in London’s Regent Street, Naples, Rome, Milan, Sharjah, Tirana, Pristina, and Doha—each delivering the enchanting Hamleys experience to new audiences.
Nabil Daud, CEO of Middle East Retail Group, shared:
“Bringing Hamleys to Kuwait is not just about opening a store—it’s about rekindling cherished memories for generations of families who’ve grown up with Hamleys abroad. This store belongs to Kuwait, and we’re proud to bring that joy closer to home.”
The launch was celebrated in grand style with a lively parade through the mall, a traditional bell-ringing ceremony, and special appearances by beloved children’s characters, creating a festive atmosphere of joy and celebration.
Her Excellency Belinda Lewis, British Ambassador to Kuwait, added:
“Hamleys is close to the hearts of many in the UK, including mine. Seeing this iconic British brand create magical moments in Kuwait was truly special. Today’s launch is a testament to the deepening cultural and commercial ties between our nations—united in play, colour, and joy.”