365telugu.com online news,Hyderabad, October 10th, 2025: HDFC Bank, India’s premier private sector bank, unveiled My Business QR at the Global Fintech Fest (GFF) 2025, marking a transformative milestone for small businesses. Launched in collaboration with Vyaparify, this first-of-its-kind commerce identity QR code integrates with the bank’s widely adopted SmartHub Vyapar app, trusted by over 2 million merchants nationwide.
My Business QR blends India’s love for QR payments and instant communication to deliver a seamless, engagement-driven online shopping experience. By scanning the QR, customers can instantly save a merchant’s digital business profile to their phone contacts and access a commerce-ready storefront. Optimized for search engine visibility, this solution enables merchants to showcase their products and services, allowing customers to browse, order, and pay securely with ease.
This innovative offering empowers small and medium enterprises (SMEs) to tap into the digital economy without requiring significant investments or technical expertise, leveling the playing field for local businesses.
Rajanish Prabhu, Head – Payments & Direct Banking Channels, HDFC Bank, stated, “Our mission at HDFC Bank is to equip merchants with intuitive tools to fuel growth and build customer trust.
Following the success of our SmartHub Vyapar app for digital payments, My Business QR provides merchants with a powerful digital foundation to thrive in today’s economy. Its launch at GFF 2025 underscores our commitment to fostering inclusive, tech-driven solutions for small businesses.”
Ruby Jain, founder of Vyaparify, added, “Vyaparify is dedicated to giving every small business a discoverable digital identity. Partnering with HDFC Bank, we’ve created a groundbreaking commerce QR that integrates identity, discovery, engagement, and transactions. This isn’t just about technology—it’s about enabling millions of local merchants to flourish in the digital world alongside their customers.”
With My Business QR, HDFC Bank and Vyaparify are championing digital inclusion, enabling small businesses to not only accept payments but also establish a robust online presence. At GFF 2025, HDFC Bank also showcased a suite of advanced payment solutions leveraging UPI and India’s Digital Rupee, designed to make everyday transactions simpler and more secure.