365Telugu.com online news,National, May 29th, 2025: As global shopping habits shift towards embracing international brands, the world of online commerce is evolving rapidly. To support this growth, Meta has launched the ‘Grow Your Exports: A Guide to Cross-Border Business Growth’ playbook, offering businesses and advertisers key insights into cross-border shopping trends and strategies.
A recent study by Kantar, commissioned by Meta, reveals that nearly 50% of 14,591 surveyed shoppers made cross-border purchases in the last six months. Notably, 71% of these shoppers are willing to try new brands they discover online, and 72% are enticed by the right promotion or offer.
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Cross-border shoppers now expect:
- Wide product selections (61%)
- Personalized experiences (62%)
- Seamless shopping journeys (57% reporting more spontaneous purchases)
Social connections and trusted recommendations are driving factors, with 40% influenced by suggestions from friends and family, and 31% discovering brands through influencers.
Meta’s Gaurav Jeet Singh commented,
“Cross-border business drives economic growth and opportunity. Our platforms – equipped with AI, Business Messaging, and Reels – empower Indian businesses to connect with customers globally. With our tools, brands can target the right audiences, build trust, and present products engagingly.”
Key Strategies for Brands:
Discovery is Crucial: 40% of shoppers follow creators to find new international brands. Personalized ads on Meta platforms also drive discovery and engagement.
Personalization Matters: 62% of cross-border shoppers expect tailored experiences and recommendations. Tools like Meta’s Advantage+ sales campaigns help deliver personalized content at scale.
Optimized Performance: Techniques like bid multipliers let brands test demographics, prioritize high-value audiences, and optimize ad spend. Brands like Muddy Mat and Mirraw have seen increased ROI and reduced budget inefficiencies.
Building Trust: Authentic collaborations with influencers and creators enhance credibility. With 40% of shoppers influenced by their network and 31% discovering brands via influencers, social validation is key.
Seamless Experiences: Consumers expect smooth transitions from discovery to checkout. New technologies like AR and engaging formats like live shopping and Reels make shopping more interactive and entertaining.
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Suneil Chawla, Co-founder of Social Beat, noted,
“Meta is more than just a platform; it’s an enabler of global success. This playbook offers clear insights for brands ready to scale internationally. At Social Beat, we’re eager to help clients accelerate their global expansion.”
As cross-border commerce grows, brands that embrace digital transformation and leverage the full potential of Meta’s tools will be well-positioned for limitless growth. The future of shopping is global, social, and AI-powered.