365telugu.com online news,Hyderabad, November 6th, 2025:Nagabhushanam Mess, a cherished local eatery born from a hospital-side hunger gap, has skyrocketed its annual order volume sevenfold since joining Zomato in May 2018, transforming from a modest kitchen into a city staple for hygienic, affordable homely meals.
The brand’s yearly orders leapt from over 5,400 in its partial debut year (May–December 2018) to a robust 36,200 in 2024, fueled by Zomato’s data-driven insights, operational tools, and hyper-local visibility.
Founder Srinivas Reddy, who launched the first outlet in 2016 after witnessing patients and families scramble for decent food near hospitals, shared, “We built the kitchen with heart, but scaling felt impossible. Zomato didn’t just bring orders—it showed us how to delight customers and fix blind spots. Their support turned survival into growth.”
Aditya Mangla, CEO of Eternal’s food delivery business (Zomato’s parent entity), lauded the partnership: “Nagabhushanam Mess proves that rooted brands can scale without losing soul. Our job is to arm them with tech, trends, and trust—watching them thrive is the real win.”
Key upgrades since onboarding include switching to spill-proof foil and container packaging, menu revamps with targeted promotions, and supply-chain tweaks that sharpened service quality. These moves expanded reach while preserving the mess’s hallmark warmth and wallet-friendly pricing.
Zomato has rolled out restaurant-friendly initiatives to accelerate such success stories: a 15-minute DIY onboarding tool, the Restaurant Services Hub for vetted vendors (covering licensing, staffing, and hygiene audits), and-in select cities-zero commission for the first 30 days plus ad and Hyperpure credits. As of Q2 FY26, the platform averages 327,000 monthly active restaurant partners.
From a single hospital-adjacent kitchen to a Hyderabad institution, Nagabhushanam Mess exemplifies how digital muscle can amplify grassroots missions—proving that comfort food, served right, travels far.