365Telugu.com online news,Mumbai,January 22nd,2025: IDFC FIRST Bank, in collaboration with RuPay, has launched the innovative FIRST EA₹N RuPay Credit Card. This virtual credit card, backed by a Fixed Deposit, offers customers the ability to access credit instantly and rewards them with cashback on UPI transactions, making it an inclusive and rewarding product for all users.
Key Features and Benefits:
- Seamless UPI Integration: The FIRST EA₹N Credit Card works effortlessly with UPI, providing access to over 60 million UPI-enabled merchants across India.
- Instant Approval: This Fixed Deposit-backed credit card is available online instantly, with a simple and quick application process.
- Cashback Rewards:
- 1% cashback on UPI payments made via the IDFC FIRST Bank app.
- 0.5% cashback on UPI payments made through other apps and on insurance, utility bills, and e-commerce purchases.
- Launch Offer: New cardholders get 100% cashback on their first UPI transaction (up to ₹500) within 15 days, effectively covering the first-year fees.
- Interest on Fixed Deposit: Enjoy 7.25% p.a. interest on a 1-year Fixed Deposit linked to the card.
- Exclusive Offers:
- 25% discount (up to ₹100) on District by Zomato movie tickets.
- Comprehensive Protection:
- Complimentary roadside assistance worth ₹1,399.
- Lost card liability cover of ₹25,000.
- Personal accident cover of ₹2,00,000.
The FIRST EA₹N Credit Card offers a unique combination of Fixed Deposit-linked credit, cashback rewards, and interest on savings, making it a holistic financial product. With seamless integration with UPI, it provides a convenient and rewarding experience for everyday transactions.
Statements from Leadership: Mr. Shirish Bhandari, Head of Credit Cards, FASTag & Loyalty at IDFC FIRST Bank, said, “We are excited to introduce the FIRST EA₹N RuPay Credit Card, designed to offer first-time credit card users an easy entry into the world of financial services. This card combines the power of UPI with instant cashback and attractive interest rates on Fixed Deposits, ensuring customers get more value from every transaction.”
Mr. Rajeeth Pillai, Chief of Relationship Management at NPCI, added, “The FIRST EA₹N RuPay Credit Card is designed to enhance convenience while offering greater accessibility to credit. With its integrated UPI feature and rewarding cashback system, we are helping users make the most of their financial transactions.”
Customers can easily apply for the FIRST EA₹N Credit Card through a digital process available on the IDFC FIRST Bank website.
This launch is in line with IDFC FIRST Bank’s ongoing commitment to providing innovative and accessible products that meet the diverse needs of its customers.