365Telugu.com online news, India, 2 May, 2025 :ITC Dermafique, the skincare brand from ITC Ltd., has unveiled a landmark initiative to transform the skincare landscape for Indian consumers. With the launch of the Dermafique Indian Skin Knowledge Centre (DISKC) and the first-ever Dermafique Indian Skin Health Report, the brand aims to spotlight the distinct characteristics of Indian skin and promote tailored skincare solutions.
In collaboration with global research agency Kantar, the report presents breakthrough insights, reinforcing that Indian skin is biologically different from other ethnicities and needs customized care. For decades, skincare products in India have been influenced by global standards that do not align with Indian skin’s specific requirements. ITC Dermafique’s initiative aims to change that narrative.
Key Findings from the Dermafique Indian Skin Health Report:
- Pigmentation over Wrinkles: Nearly 50% of Indian women experience pigmentation, with 74% seeing it before the age of 30. Indian skin has 50% more melanin, making it more prone to tanning and pigmentation.
- Glass Skin Reality: Although 98% of Indian women aspire to achieve “glass skin,” the larger pore size (4x) and higher pore density (5x) make this aspiration difficult to attain.
- Dryness and Weak Barrier: Indian skin has lower moisture retention and Natural Moisturizing Factor, making it more susceptible to dryness. 87% of women reported under-eye dryness despite moisturizing.
- Sun Tan vs Sunburn: 81% of Indian women face tanning more frequently than sunburn, due to higher melanin levels.
- Acne Prevalence: Acne affects 68% of women, with 94% of those aged 20–25 reporting breakouts—linked to higher sebum production and larger pores.
Empowering Consumers with Science-Backed Skincare
The new DISKC platform and infomercial series aim to educate Indian consumers on common concerns like pigmentation, tanning, pores, acne, and dryness. All Dermafique products are dermatologically tested on Indian skin and developed with cutting-edge R&D and dermatologist insights.
Featured Dermafique Products Tailored for Indian Skin:
- De-Pigment Serum: Targets hyperpigmentation
- Aqua Cloud Serum: Strengthens the skin barrier and provides 72-hour hydration
- Acne Avert Cleansing Mousse: Reduces acne breakouts
- Pore Minimizing Toner: Exfoliates and tightens pores
- Sun Defense Gel: Enriched with niacinamide for melanin regulation and de-tanning
Expert Endorsements
Dr. Jaishree Sharad, renowned cosmetic dermatologist and TEDx speaker, emphasized the value of understanding Indian skin’s unique challenges: “Dermafique’s Knowledge Centre is a vital initiative that brings science-based clarity to Indian skincare.”
Dr. Aparna Santhanam, Skin Care Expert at ITC Dermafique, added: “Generic solutions no longer suffice. The future lies in tailored, informed, and scientifically validated skincare designed for Indian needs.”
By placing the spotlight on Indian skin’s specific biology and needs, ITC Dermafique is pioneering a more personalized and science-driven approach to skincare in India.